Industry insider and Construction Manager, Bill Grace, says that Agenda will help non-marketers enter a new era. “In the past, construction people used reputation and word-of-mouth to build a business. And while these skills are still essential, most of us understand that marketing can provide positive tools to assist us in achieving our goals. This construction marketing journal is a great way of understanding how positive branding can build a business.”
The new marketing journal offers practical tools for those in the construction industry to enhance websites, develop key messages, identify a target market and build a unique position within the construction industry.
Madison Resources builds a brand from the foundations up by analysing competition and researching effective practice. In this industry, Madison Resources stands alone with its considered approach and practical solutions for construction companies wanting to position themselves as leaders in their field.
The construction marketing journal, Agenda, is published by Madison Resources, a construction management company with over thirty years experience in the construction industry.
With marketing hype pushing more and more businesses towards web-based solutions, including expensive pay-per-click campaigns with big budgets, Agenda aims to simplify the marketing experience for construction companies by combining proven age-old strategies with online savvy.
Best of all – it’s free to subscribers. For a wealth of up-to-date and practical information on marketing construction, go to www.madison-
For more information, contact Barbara Grace on:
Mobile: 0411 116 254
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Construction management / construction marketing company with over thirty years experience providing innovation, practical construction solutions and industry marketing knowledge.