Trajectory LLC, a Morristown NJ-based branding and marketing firm imagining and creating new value primarily for health continuum customers and companies, has recently received top national awards for its strategic and creative work on behalf of Orlando Health (http://www.orlandohealth.com) and Alpha Chi Omega (http://www.alphachiomega.org).
For its work on behalf of Orlando Health, Trajectory won a GOLD Aster award within the category of Total Ad/Brand Campaign for Healthcare System (the only one in the country) for its integrated "Family Is" campaign. Objective of the campaign was to build upon the organization's brand promise of "Patients First" and to begin to engage audiences in two-way dialogue beyond traditional advertising. This was brought to life through a campaign called "Family Is." Campaign components include a combination of traditional, digital and social media. The centerpiece of the social media effort is a (very successful) Facebook page asking people to tell what family means to them; with a tab for an e-scrapbook in which people can contribute to and share with their friends. The campaign represents the third wave of effort following Trajectory's rebranding of the organization.
Trajectory also won a bronze award for this same campaign in the category of Total Advertising Campaign with TV healthcare systems under $750 million revenue from Healthcare Marketing Report in its Annual Healthcare Advertising Awards competition.
For its work on behalf of Alpha Chi Omega, Trajectory received the top award in the country at the FCA (Fraternity Communications Association)
