Oriental Trading Names Dave Johnson as Senior Vice President of Marketing
Marketing Executive’s Extensive Database and Catalog Marketing Experience To Drive Further Growth
Omaha, Neb. (May 21, 2010) – Oriental Trading, the nation’s largest direct merchant of value-priced party supplies, arts and crafts, toys and novelties, and a leading provider of affordable home décor and giftware, today announced that Dave Johnson has joined its executive leadership team as Senior Vice President of Marketing.
Most recently Johnson served as Founder and President of Crosspoint Marketing in Neenah, Wisconsin. His work there drove growth for businesses through the implementation of successful multi-channel marketing strategies and tactics.
Previously, Johnson worked for five years as Executive Vice President, Direct Marketing and eCommerce for School Specialty, Inc. – a publicly-traded education company providing curriculum and supplemental education products, programs and services. While there, he successfully consolidated customer data from all divisions into a single database and implemented improved list management and customer segmentation practices that resulted in annual catalog circulation reductions and cost savings while at the same time growing revenue.
Additionally, Johnson worked for 15 years with Lands’ End, Inc. in Dodgeville, Wisconsin, including five years as Vice President of Direct Marketing. In that role, he managed catalog circulation for the U.S. consumer and business-to-
“I had the privilege of working with Dave for five years when we were both at Lands’ End, and he is one of the best catalog marketers in the business.” said Sam Taylor, CEO. “His extensive database and direct marketing experience – as well as his knowledge of consumer, educational, non-profit and B2B customer segments – will help accelerate our growth going forward.”
Johnson earned an MBA with an emphasis in Quantitative Analysis from the University of Missouri and a bachelor’s degree in Mathematics from St. Norbert College in Wisconsin. He will oversee the Marketing and Creative functions of the company and is relocating to Omaha, where Oriental Trading is based.
About Oriental Trading Company
Oriental Trading Company is the nation’s largest direct merchant of value-priced party supplies, arts and crafts, toys and novelties, and a leading provider of affordable home décor and giftware. Recognized as one of the Top 10 online retailers based on customer satisfaction and one of the Top 50 Catalog Companies, Oriental Trading Company employs approximately 3,000 employees and offers more than 30,000 products to individuals, teachers, schools, churches, businesses and not-for-profit organizations. From pink flamingos, party supplies and grass skirts to holiday decorations, scrapbooking supplies, and crafts, Oriental Trading Company makes the world more fun! www.orientaltrading.com.
