Midlands Consulting Company Thinks They Can Adopt a Starbucks Mentality

May 20, 2010 - PRLog -- Midlands Consulting Centre, a newly opened Sales and Marketing Company in Birmingham, intends to follow the business acumen of Starbucks!

Starbucks, established in 1971, is now the largest coffee company in the world, spanning over 50 countries, with over 17,000 stores. The reason for their success has been due to a combination of factors, namely their focus on quality and customer-oriented approach to business. In the same way that Starbucks has grown worldwide, and is now a recognized and reputable brand, Midlands Consulting Company wants to maintain their high quality Client representation, and aims to expand at the same rate as Starbucks, eventually opening offices in over 40 international and national locations!

Having a strong Customer focused business mentality, which adapts to changes in time and society as a whole has been an integral part of Starbucks’ success, for example the company have just announced that it has changed the process of making cold drinks, just in time for the summer! Midlands Consulting Centre plans to take Starbucks’ advice and ‘live in the market not the spreadsheet’!

Midlands Consulting Centre aims to have the same social media success as Starbucks. Infiltrating Facebook and Twitter social networking sites has increased the popularity of Starbucks, in 2008 Starbucks introduced a forum for customers to make suggestions and over 50 ideas have since been implemented in store. Midlands Consulting Centre are intending to use the same client/customer focused mediums to increase their recruitment database and to build a bigger reputation for themselves as well as increase the brand awareness of the Clients they represent, adopting the vision of Mr. Chris Bruzzo (Starbucks VP- Brand Content and Online), who stated “The experiences you have online can translate into rich offline experiences”.

Midlands Consulting Company intends to adopt the winning mentality of Starbucks in order to see progression and growth for its’ Clients and successful career development for its’ workers.

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MCC delivers a tailored client representation and customer acquisition service to Clients, which is designed to be cost effective and drive their reputation as well as their Customer database. With specialised training, the business also has the means to enable new recruits to get their foot in the door to a new career.