Napa Ford Lincoln Mercury - Motor Trend Certified Advantage Dealer
Napa Ford Lincoln Mercury has been selected as a MOTOR TREND® Certified Advantage dealership - among the first in the United States chosen to participate in a new pre-owned vehicle certification program created for MOTOR TREND and powered by EasyCare®.
A MOTOR TREND® designation ceremony, hosted by Motor Trend magazine Publisher Ira Gabriel and EasyCare Chairman/CEO Larry Dorfman will be held at Napa Ford Lincoln Mercury on Wednesday, May 26th, 2010 at 11:30am. They, in addition to Napa Ford Lincoln Mercury President Kevin Massie will be available for interviews concerning this designation for the dealership and what it means to consumers in the region. The local Napa Chamber of Commerce will also be attending.
The new program not only provides consumers with the MOTOR TREND Certified Advantage assurance of quality and an exceptional buying experience, but also provides other benefits previously associated only with luxury purchases, including mechanical repair coverage, paintless dent removal, guaranteed key replacement, 24/7 concierge service, a 3 day or 300 mile exchange policy and a Best Value Guarantee.
“The MOTOR TREND Certified Advantage takes the customer-buying and service experience to exceptional levels,” says Kevin Massie, of Napa Ford Lincoln Mercury. It provides a third-party assurance through the respected MOTOR TREND brand and expands our reach as a dealership by offering consumers a certification program applicable to all manufacturer brands in the used vehicle market.”
MOTOR TREND Certified Advantage participation is made available only to a select group of dealers across the country who have been thoroughly vetted and trained by EasyCare to deliver a noticeably better buying and ownership experience in accordance with the requirements of the program. These dealers agree to ongoing training and monitoring of the consumers’ experience to ensure the highest customer satisfaction ratings of any certified program available.
Larry Dorfman, CEO of EasyCare, says “Napa Ford Lincoln Mercury was selected as a MOTOR TREND Certified Advantage Dealership because of their superior record of customer service and satisfaction. We are absolutely confident that the experience at Napa Ford Lincoln Mercury truly delivers on the MOTOR TREND Certified Advantage promise of ‘A Better Way to Buy a Better Car.’”
For more information about the MOTOR TREND Certified Advantage Program, please visit www.motortrendcertified.com, or visit Napa Ford Lincoln Mercury website http://www.napaford.com/
MOTOR TREND® (http://www.motortrend.com/
Media Contact for:
Kevin Massie
(707) 255-2580 Office
kmassie@napaford.com
Media Contact for:
Jennifer Silverberg
678-225-1001 x 2172
jsilverberg@
