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Follow on Google News | Confluence Watersports Expands Marketing TeamConfluence Watersports has expanded its marketing department, allowing for an intensified focus on social media efforts for each of its brands.
By: Verde PR “We congratulate Craig, and we welcome Jessica to Confluence,” In his new role, Craig will manage a new marketing communications team that includes an internal social media team and Jessica’s new media work. With seven websites, three branded communities, five blogs, seven Facebook pages and many vibrant, external forums in which to participate, it takes a village to effectively contribute to the online world. The primary contributors for Confluence are well-known authorities in paddlesports today, whose experience and knowledge allow them to speak authentically to the needs of retail partners and the passions of fellow paddlers. Primary contributors include: technical specialists Buff Grubb and Steve Scherrer, boat designers, Confluence management, and the Dagger, Wave Sport and Wilderness Systems Fishing pro teams. Jessica will be responsible for day-to-day social media efforts on Confluence brand websites, Facebook, Twitter, as well as work closely with the broader social media team. She will provide marketing and advertising communications support. Outside of her professional life, Jessica is a competitive and accomplished equestrian and overall outdoor enthusiast. She hikes, fly-fishes and paddles. Her kayaking experience has been primarily on lakes and flatwater, and she is looking forward to her first whitewater lesson. About Confluence Watersports: Confluence Watersports is a family of brands that covers the full spectrum of paddlesports. Wilderness Systems, Perception, Dagger, Wave Sport, Mad River Canoe, Adventure Technology and Harmony accessories speak to different sectors, but share the same enthusiasm for the water. Based in Easley, S.C., but employing over 500 people across the U.S. and Canada, the company is a dynamic blend of passionate paddlers, adept businesspeople and paddling industry icons, jointly committed to ensuring the future success of paddling, in all its forms. To learn more about the company and its brands, visit www.confluencewatersports.com. End
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