With more and more holidaymakers turning to the Internet to research and book a place to stay while they’re away, online marketing for holiday accommodation plays a crucial role in securing bookings.
Google's Australian travel and tourism statistics reveal that 95% of people holidaying in Australia use the Internet to research their holiday and globally, a quarter of all travel bookings were made online. With this many potential clients going online to find their accommodation, the challenge for may tourism operators is trying to reach customers through online channels and stand out from the crowd without blowing their marketing budget. One emerging solution is online tourism video tours. "Online video creates instant visual appeal just like a TV ad. It’s more engaging than a stagnant virtual photo tour, and allows customers to take a guided tour of hotel and resort facilities online, giving them far greater confidence to book," said Carolyn Ridings Emge, Marketing Manager at Soul Arch Media and Marketing.
Soul Arch Media and Marketing professionally film each video on-location and format it for online viewing. It is then added to each client's website, online listings or social media pages, and used to promote extensively online, driving traffic to the client's site while helping to convert more bookings. Unlike a print ad, clients only pay for the online video tour production once, then it keeps on paying for itself. Online video allows tourism operators to grab the attention of customers while they are looking for the services they offer.
Popular tourist spots such as Brisbane, Sunshine Coast, Gold Coast, Tweed Coast, Byron Bay and Ballina are covered in the initial product roll out, with other areas Australia-wide available on request. To view a range of recent examples, visit http://www.soularchmedia.com or to find out more about the service view this introductory video:
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About Soul Arch Media & Marketing: Soul Arch Media & Marketing is based on the Gold Coast, Australia, and specialize in creating effective online campaigns for any budget with a strong focus on emerging technologies like web video commercial production, online video tours, podcasts, vodcasts corporate video business cards and social media newsletters, whilst also incorporate tried-and-true marketing and P.R. tools like press releases and direct marketing e-newsletters. All of these services give clients big results without breaking the bank, and are more socially responsible than mass flyer mail-outs or junk mail pamphlets destined for the trash heap. Apart from offering clients ‘greener’ marketing solutions, they also endeavour to minimize their own ecological impact. Soul Arch Media & Marketing uses green energy, recycles paper and waste, and keeps its own advertising material to a minimum. Visit them online at http://www.soularchmedia.com