Some of the reasons why article marketing may be seen by some to be ineffective would be:
1.Article directories are overloaded with junk articles.
Even though this may be true, this does not have to be the case with your article. If you spend the time doing your research you can write an article of the highest quality, which when found and read the more popular it will become. Moreover, there are numerous article directories opening up on a daily basis. Many of which are choosing to proof read all submitted articles before they accept them, such as article banker. This article directory do not accept any junk article, thereby keeping the article directory a viable source for traffic generation and back link building amongst other benefits.
2.Many directories are using the “no-follow”
The truth is, some directories do use this tag but not all article directories and adopting this method. In fact, the majority still do not use the “no-follow”
3.The time is takes to research, write and submit articles, outweighs the benefits the article will bring:
There might be some truth to this. If you feel that focusing on your business instead of writing and submitting article will provide you with a greater benefit than you are getting then you are probably right. After to all no one know your business more than you! But this doesn’t mean that you should abandon article marketing all together. Instead you can consider hiring a freelancer to write articles professionally for you and all you have to do is submit them yourself. One article directory with a solid track record is article banker.
4.Article banker is one of the best directories online today. All you have to do is write and submit your articles and they will do the promotional work for you. In fact many successful online businesses have been utilizing their service for years. How it works is simple, you provide the article you would like to promote and they will deal with the promotion and syndication free of charge on a daily basis.
So is article marketing dead?
Not at all, It simply need to be done right. Write and submit quality content to directories that count and you will see a substantial return for your efforts. If you feel that you lack the knowledge to do it properly then hire a freelancer to do it for you. Neglecting article marketing all together may spell doom for your business, which I think you cannot afford.
For more information visit http://www.ArticleBanker.com
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Articlebanker.com is an article directory resource website for Authors, Ezine & Newsletter Publishers and Webmasters which provides the best collection of expert article available on the internet today.