Building Brand Awareness Through Community Involvement and Marketing

Parkland Hospital Corporate Communications Director April Foran presents Building Brand Awareness Through Community Involvement at DFW AMA Healthcare SIG meeting at 5:30 pm, May 25th at Maggiano’s restaurant at The Shops at Willow Bend, Plano, TX.
By: DFW AMA
 
May 18, 2010 - PRLog -- Dallas/Fort Worth – April Foran, Director of Corporate Communications at Parkland Hospital, will share best practices for implementing community-based marketing initiatives that engage consumers and increase brand awareness at 5:30 pm on May 25th at Maggiano’s restaurant at The Shops at Willow Bend, Plano, TX.

Ms. Foran will also share specific results that Parkland has attained by implementing cost-effective campaigns including email marketing, public speaking events at civic groups, community program sponsorships, educational events and tours at the hospital, social media promotions, public relations and more.

For businesses that depend on the support of and connection with consumers within your community, this is a must attend event for marketing and senior executives. Ms. Foran’s presentation will provide the opportunity to learn how to leverage marketing strategies and tactics to secure more business on a local level.

Date: May 25, 2010
Time:  5:30 – 7:30 pm
Location:  
Maggiano’s, The Shops at Willow Bend
6001 W. Park Blvd.
Plano, TX 75093USA   
Registration:  bit.ly/csJVhP
Event Pricing:  
Preregistered:      By 9:00 pm  24-May-10   After 9:00 pm 24-May-10 & At the door
Member:                            $20.00   $30.00
Non-Member:       $30.00    $40.00
Student Member:      $20.00
   

     
Speaker Bio:
April Foran serves as Director of Corporate Communications and Public Information Officer for Parkland Health & Hospital System, one of the largest public hospitals in the country. She is the primary spokesperson and oversees communications and marketing activities, such as media relations, publications, crisis communications, and other public relations duties including internal communications activities that reach the nearly 9,000 employees of the hospital system. She and her team have won numerous state and national awards for their publications and PR campaigns. In addition, April is a FEMA-certified health care public information officer.
Prior to her career in health care, April spent nearly 15 years in journalism as editor, reporter and photographer for several newspapers in Texas, California, Ohio and Arizona. April has a bachelor’s degree from Northern Arizona University and is currently seeking her APR.

About the D/FW AMA:
The DFW American Marketing Association (AMA) is the number one source for marketers in the Dallas /Fort Worth Metroplex. With an impressive 650 professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation. In 2009 DFW AMA won ‘First Runner Up Chapter of the Year’ Award.  This coveted award recognizes chapters who have excelled in activities supporting membership. Recent keynote speakers include: Mary Kay, Frito-Lay, GfK, Chevrolet, The Container Store, Fossil, Dallas Business Journal, Texas Instruments, American Airlines, Xerox, JC Penney and La Quinta Hotels and Inns, Constant Contact, and Radio Shack.  For more information, go to: www.dfwama.com.

About the AMA:
The American Marketing Association (AMA) is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing, and professional development for marketing professionals. To learn more about the AMA, go to: www.marketingpower.com.

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About the DFW AMA:
The DFW American Marketing Association (AMA) is the number one educational source for marketers in the Dallas /Fort Worth Metroplex. For more information, go to: www.dfwama.com.
End
Source:DFW AMA
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Tags:Healthcare Marketing, Corporate Communication, Community Relations, Marketing, Advertising, Dfw Ama, American Marketing
Industry:Marketing, Advertising
Location:Dallas - Texas - United States
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