China Elite Focus promotes luxury weddings abroad for wealthy Chinese couples

May 17, 2010 - PRLog -- The objective of the Expo is to present the most luxurious international wedding exhibition in Asia by targeting merchants from around the world, such as France, Poland, Italy, Belgium, Japan, Indonesia, Singapore, Hong Kong and more, which the expo will attract the attention of eminent players in various fields including jewelries, bridal accessories and other wedding services.
The Expo will act as a bridge between the international wedding merchants and the wedding market in China. On the one hand, the wedding market in China has been growing very fast in recent years and as such offers enormous potential for market development.
There are around 10 million couples married each year in China according to official records. It is said the purchasing power in the China wedding market will reach hundreds of billion RMB in year 2010. On the other hand, as the China wedding market is becoming more professional and better organized, it is high time for wedding merchants to enter into the market. In addition, the wedding market in China itself is also undergoing subtle changes which witness a blending of various wedding cultures from countries all over the world.
The Expo will perform as the best platform to introduce huge market opportunities to international wedding merchants and facilitate collaboration with their counterparts in China. Needless to say, it will also broaden the exposure of the local public.
The main target audience of the Expo will be people from bourgeoisie and middle to upper class, who were born in the 1970s, with promising career outlook and steady income. A perfect and elegant wedding is what they are looking for and expenditure budget for them is secondary consideration. According to Pierre Gervois, President & CEO of China Elite Focus "The new generation of rich Chinese couples need to show to the world their brand new wealth. That's why the budget is never an issue for them when they travel abroad for their wedding"

# # #

The leading marketing agency for tourism & travel Industry targeting the affluent Chinese Outbound tourists. China Elite Focus builds high impact marketing campaigns on the Chinese web for luxury hotels worldwide, Incoming Tour Operators, Tourism Boards.