It’s Official - Taking A Coffee Break Makes Workers More Productive!

May 17, 2010 - PRLog -- Sea Island Coffee is offering 20% off orders from workers wanting to be more productive by indulging in a cup of the world’s most expensive coffee. Kopi Luwak is renowned as one of the rarest and most expensive coffees in the world (at £300.00/kg) on account of its incredible rarity and the unique way in which it is produced – by civet cats in the Philippines that pick only the ripest cherries to eat. Until 1 June 2010, workers can use the code ‘Break’ and receive a 20% off coffees from the luxury online coffee purveyor.

*Its official - A recent research study by The London School of Hygiene and Tropical Medicine found that caffeine helped to improve workers’ memory and concentration as well as reducing the number of mistakes they made.

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Notes to Editors:

Sea Island Coffee is based in Knightsbridge, London and specialises in sourcing the rarest coffees in the world.

Together, the partners have over 50 years of experience in growing, sourcing and importing rare, exotic, luxury coffees into Europe and the Far East. The team at Sea Island Coffee created the concept of “exotic coffees” by finding the kinds of coffees known only to very few, very discerning coffee drinkers. Each coffee offered delivers a wonderful and unique combination of taste, body, aroma and provenance.

Today Sea Island Coffee sources many rare and exotic coffees including:

• Philippine Alamid Kopi Luwak (recommended for cafetiere and espresso coffee)

Rare and highly-prized, Philippine Alamid Kopi Luwak coffee is produced by civets, a cat-like relative of the mongoose, who have a taste for the sweet, red coffee cherries that contain the beans. The beans pass through the civet after fermenting in the stomach and that gives the coffee part of its unique taste and aroma. Collected from the jungle floor, then thoroughly washed and dried, Philippine Alamid Kopi Luwak has a full body, caramel overtones and low acidity.

• Jacu Bird Camocim Estate (recommended for cafetiere)

Another unusual rarity, this coffee is produced by the Jacu Bird in the Pedra Azul region of Brazil. These indigenous birds roam the forested plantations looking for the ripest cherries to feast upon before excreting the coffee for it to be collected by locals. It is characterized by a sweetness and acidity unusual for coffees grown in this region.

• Jamaica Blue Mountain Clifton Mount Estate (recommended for cafetiere and espresso coffee)

An exquisite balance of aroma, body, and acidity with a mellow, sweet aftertaste makes Jamaican Blue Mountain Coffee a consistent choice by connoisseurs as one of the world’s very best coffees. It produces the quintessential Jamaica Blue Mountain coffee with characteristic smoothness and mild acidity, a creamy aftertaste and hints of chocolate with floral undertones.


• St Helena Napoleon Valley Estate (recommended for cafetiere coffee)

Grown on one of the most remote islands in the world, St Helena, and the last home of Napoleon (exiled there in 1815), Napoleon Valley Estate is the rarest coffee in the world with production rarely going above 1000kg annually. Prized for its fruitiness, this is a favourite of Japanese coffee connoisseurs.


• New Caledonia, Domaine du Kouandji Estate (recommended for cafetiere and espresso coffee)


Coffee was first introduced to New Caledonia by monks of the Marist Brothers order in 1860. A favourite of Sir Winston Churchill and Honore de Balzac. Coffea laurina is characterized by its high cup quality and is naturally half the caffeine content of regular coffee. Only 1,000 kg of this coffee are produced per year and the entire production is the special reserve of ourselves and the Elysee Palace – as New Caledonia is a “department” of France.

• Greenwell Estate Hawaii Kona Private Reserve (recommended for cafetiere coffee)

Rivalling Jamaica Blue Mountain as one of the world’s most popular exotic coffees. Kona coffee is characterized by a heady aroma, light acidity, touches of red wine and spices, and a smooth, medium body.

CONTACT:

Clara Malmros/Alison Kelley

Sea Island Coffee
111a Walton Street
London, SW3 2HP
England

T:  0207 584 7545
F:  0207 581 4508
Email:  cm@seaislandcoffee.com

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Purveyors of rare and exotic coffees including Jamaica Blue Mountain, Hawaii Kona and Kopi Luwak civet coffee at www.seaislandcoffee.com