Worldwide Merchandise Inc: Marketing & Marketing Ethics by Worldwide Merchandise Inc
Worldwide Merchandise Inc thinks that at the starting point for learning about what
marketing is, its best to begin with the basics and that means defining marketing. Since marketing has been an important part of business for a long time we could consult one of the many hundreds of books written on the subject to locate a definition. As it is more the custom today, we could search the Internet to see how marketing is defined by many sites. Worldwide Merchandise Inc knows that whether we search print or electronic form we will find that marketing is defined in many different ways.
Worldwide Merchandise Inc points out that some definitions focus on marketing in terms of what it means to an organization, like being the key functional area for generating revenue, while other definitions lean more toward defining marketing in terms of its most visible tasks, such as advertising and creating new products.
There probably is no specific way to best define marketing, however, whatever definition is used should, Worldwide Merchandise Inc, believes have an orientation that focuses on the key to marketing success – customers.
Worldwide Merchandise Inc defines marketing as follows:
Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.
Worldwide Merchandise Inc: Ethics in Marketing
Some critics argue that the money-making motive of some marketers has encouraged many to cross the line in terms of ethical business behavior. According to Worldwide Merchandise Inc, ethics is concerned with what is right and what is wrong. Multiple people assume that only actions that violate laws are considered unethical. A business activity can be unethical even though no laws are violated, while it is true that illegal activity is also unethical. For instance, some consider it unethical for marketing companies to aggressively promote unhealthy foods to children though such promotional practices are generally not viewed as illegal.
Worldwide Merchandise Inc recognizes that sometimes the line between what is considered ethical and unethical is a bit difficult to distinguish, since what is right and wrong differs depending on such factors as nationality, culture, and most the time even industry. For example, many websites offer users access at no charge to their content but its best to do so only if users register and provide contact information including email addresses. Some of these sites then automatically add registrants to promotional email mailing lists. Some view the practice of automatic “opt-in” to a mailing list as being unethical since customers do not request it and are forced to take additional action to be removed from the list (“opt-out”)
