TNS has appointed Ian Stewart to be in charge of building a specialist Youth practice within TNS APMEA. In this role Ian is responsible for driving TNS’ TRU teens syndication across APMEA.
Arriving in Asia 20 years ago from Sydney, Ian has spent the past two decades in the trenches of youth marketing. As a regular conference speaker and media spokesman, the name Ian Stewart is synonymous with youth insights and consultancy.
Ian began his career with market research agency MBL (now TNS), spending time in Bangkok, Jakarta and Hong Kong. He then worked for Coca-Cola China, Ogilvy, MTV (twice), and his own youth agency Filter, which was sold in 2006. Ian was most recently the Asia Head of Friendster, a youth social network site he helped rebuild, reposition and sell.
Ian is extremely enthusiastic about joining the TNS team and his new role…
"Youth are becoming more similar than different, with the Net providing a common platform for content and community. At the same time, local cultural nuances are critical for brands to pick up on for relevant execution. So I am very excited to evolve my twenty year career in youth marketing with TNS and be able to provide brands with both global trends and local insights. No other company is as well placed as us to access the three billion consumers that make up this exciting wired generation"
Han Delin TRU’s Vice President Global Insights said…
"The cornerstone of TRU's Global Program is youth expertise in each market and region. Ian's research background, global perspective and years of teen marketing experience in Asia and other emerging markets make him an asset to TRU, TNS and most importantly our clients."
James Fergusson TNS’ Global Director for Rapid Growth & Emerging Markets commented…
”Ian’s appointment combined with TNS’ unparalleled footprint across the world’s growth markets and our strong digital offer places us in a unique position of being able to tap into youth, monitor its behaviour and influence thereby delivering game changing insights to our clients.”
