Fairfield County Public Relations Association
FCPRA brings you a great working session on the perils and possibilities of email from "CRM Bob" Dorf, a leading light in public relations, direct marketing, CRM and more...
The fundamental premise: how good is a marketing vehicle that gets two responses per thousand? Relationships are crucial to the success of email, and each email should offer a "value exchange" between marketer and consumer...ideally more than a price-off coupon.
A lot of the underlying thinking in this presentation stems from the CRM strategy work he did at Peppers+Rogers for a decade...segment your consumers based on their needs from, and values to, you...and deal with the smallest segments you can organize and manage to personalize and optimize the results.
Register at http://fcpra.eventbrite.com/
Cost:
FCPRA Member $30.00
Non-member $40.00
Free Meeting with New FCPRA Membership $65.00
Location:
Bank Street Events, 65 Bank St., Stamford, CT. Parking on street and at Bell Street Garage.
ABOUT OUR SPEAKER
Bob Dorf's career straddles public relations and CRM, spanning more years than he's willing to admit in journalism, public relations, and database marketing. A member of the PRSA College of Fellows and two-time Silver Anvil winner, Dorf founded an agency that became the 150-person Dorf & Stanton Communications, sold to Shandwick in 1989.
Unhappy under British rule, Dorf departed the firm he founded two years after the sale. Soon after, he co-founded Marketing 1to1, and drove it to become a leading CRM consultancy with more than 300 staffers and offices worldwide. The two companies shared a common thread: Dorf's passion for deep, data-driven personalization of marketing and retention messages, which worked as well to generate p.r. for Monsanto's Roundup herbicide as it did to enhance the marketing and communications for many of the Fortune 500.
Bob Dorf is convinced that email is the least-personalized, most-readily-
Register at http://fcpra.eventbrite.com/
Photo:
http://www.prlog.org/
