Mayflower Launches “big,” New Strategy

PRLog (Press Release) - May 14, 2010 - ST. LOUIS- America’s most trusted name in moving is announcing its new services, in a big way.  Mayflower is launching a new television ad campaign beginning May 17, 2010, called “Big Move.” It features a 20 foot tall marionette that is moving with the help of her trusted, Mayflower movers. The campaign was created to announce the Mayflower brand’s new full spectrum of moving and storage solutions from full-service to do-it-yourself.

The new television commercials were created by Grey Advertising, New York.  They show a custom-made, 700 pound marionette that takes six professional puppeteers to handle. It took a crew eight weeks to create the marionette. To view the ads, visit Mayflower’s You Tube Channel www.youtube.com/mayflowermoving.

“We wanted a campaign idea that was a big as the new services that Mayflower offers, and I think we’ve found it,” Mayflower’s Chief Marketing Officer Steve Burkhardt said. “This campaign will bring increased attention to our well-known brand while helping us spread the word about Mayflower’s new services.”  

Mayflower now offers do-it-yourself moving solutions in addition to the full-service moves that the Mayflower brand is known for. With its new portable moving and storage container service, Mayflower can now provide a move to fit any need. With these versatile, new moving services, Mayflower customers can choose to move with as much or as little help as they need, all with one phone call.

Mayflower’s new moving container service offers the convenience of having containers delivered to their homes, where customers can pack and load the containers at their own pace and then arrange for a pickup and delivery to their new home or into a safe and secure Mayflower storage warehouse.

For customers who would like to use portable moving and storage containers, but need assistance with the heavy-lifting or packing services, Mayflower has introduced its “Do-it-Yourself Plus” service. With this service, Mayflower professionals can provide as little or as much help as the customer needs, offering a moving solution for every situation and every budget.


About Mayflower:
Mayflower is America’s most recognized and trusted moving company.  Together with its sister company Mayflower Containers, Mayflower Transit offers a full range of moving services from full-service to do-it-yourself moving and storage. With headquarters in suburban St. Louis, Mayflower maintains a network of 300 affiliated agencies. For more information about Mayflower Transit and its services, visit: www.mayflower.com.

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Mayflower is America’s most recognized and trusted moving company. Together with its sister company Mayflower Containers, Mayflower Transit offers a full range of moving services from full-service to do-it-yourself moving and storage. With headquarters in suburban St. Louis, Mayflower maintains a network of 300 affiliated agencies. For more information about Mayflower Transit and its services, visit: www.mayflower.com.

Photo:
http://www.prlog.org/10679746/1