Motorola Opens Emulational Cell Phone War

May 14, 2010 - PRLog -- Recently informed that Motorola will use the low end machine MTK (MediaTek) program, the news is dropped sharply the eyeglasses a moment in the field of public figure; as phone inventor and leader in the communications industry, Motorola probably never thinks that it will mark with emulational cell phone equal sign, but Motorola degenerates into the emulational cell phone already to become fait accompli's fact as if now.
        MTK program is the emulational cell phone (cell phones wholesale) of the DNA. MTK program means Motorola under market pressure, it has to give up the importance of quality and brand value. Of course, just from a marketing perspective, Motorola joins the camp of emulational cell phone, it is a wise decision, emulational cell phone help Motorola cut costs, speed up market response, and strengthen competitiveness. When the emulational cell phone's low prices confluence with the Motorola brand, the market probably will have a huge effect. But it also must have a premise: Motorola has to lay down their brand value and cut down the product price the same as emulational cell phone - otherwise Motorola can not accounted for much cheaper.
       In fact, the emulational cell phones which highly imitate Motorola are already awash in the market, how much difference between low-end Motorola's brand emulational cell phone and a real emulational mobile phone? From this, Motorola uses the program by MediaTek; in fact it is a war between Motorola brand emulational cell phone with high imitation of emulational cell phone.
       Over the years, Motorola is not what it has been ,it is always in decline, it has caught up quagmire for a long time, and it is unable to extricate themselves, Motorola is forced to emulational cell phone reluctantly surrender. If the Motorola brand emulational cell phone can not lay down their traditional moves, it may be wrong to depend on its brand appeal to sell more than a cut above the other emulational cell phone prices.

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