Business Email Lists, Using them Effectively

The Internet and email are now almost as common as the old Bell telephone used to be to communicate with the people in our lives. It is incredibly important to remember some key etiquette rules when sending and receiving email.
 
May 14, 2010 - PRLog -- Introduction

I believe strongly in the value of electronic mail in corporate domains. Email is cheaper and faster than a direct mail post card, less intrusive than a phone call, less hassle than a FAX. Using email, differences in location and time zone are less of an obstacle to communication. There is also evidence that email leads to a more egalitarian information structure.

Because of these advantages, email use is exploding. A 2007 Internet American Life Project survey found that 74% of U.S. adults connect to the Internet regularly. Almost all of those use electronic mail.

What Makes Email Different?

Email is effective in providing quick answers to yes and no, type questions. Eg. Do you do international delivery?

Email is good to make appointments for busy people.
Email is effective in finding the right person in an organization or company to answer your question.
Email can distribute information quickly to many people for the time it takes to email one person.

Using email effectively as a communication tool
The Internet and email are now almost as common as the old Bell telephone used to be to communicate with the people in our lives. It is incredibly important to remember some key etiquette rules when sending and receiving email.

Subject Line - Every email should have a specific subject line. With all the SPAM and other marketing emails that flood one’s inbox, it is critical that your subject be specific to the content of your email. This will enable your recipient to know quickly what is contained within the email, and will help them manage their email effectively.

Be courteous. Make sure your emails begin with the individual’s name to whom you are writing, and end with a salutation and your name. A “safe” salutation is “Regards”. No matter how well you know the individual to whom you are emailing, it is important to observe these rules when you write a email.

Don’t use more than 2 font colors. Emails are difficult enough to read if you are a “visual” person. Color is great for emphasis on important items, but using more than 2 font colors will easily tire the eyes and will deter your recipient from wanting to read further.

Use short paragraphs. A paragraph should only contain 3 lines, or 15 to 20 words. This is easier reading for your recipient, and will help you keep your thoughts organized as you write.

Email needs to tread the line of being personal yet business like. It is a way of building good customer relationships.

Relationships are the key to any business and it can make for a rewarding experience.
Have a purpose. Email can be effective when communicating short, meaningful messages. Don’t send out short novels to individuals, they don’t have time to read them, and your email will end up in the “delete” box.

Use Plain Text language. While HTML can be fun, and can allow you to incorporate smiley faces and other points of emphasis, most recipients (especially at work) will only be able to receive Plain Text emails.

Attachments - When you need to send an email with extensive information, use Word or Excel file attachments. The recipient will then be able to open the attachments at their leisure and ready them more easily.

Overall, email is a very important form of the different methods of communication. Using it wisely will ensure your recipients read and respond to your emails timely and concisely.
Use of Mailing Lists

Email is a highly effective medium of communication but a wise company needs to treat the recipient like a person not a member on a mailing list. Email needs to be personal or else it is regarded as SPAM and sent off to the recycling bin or blocked by the customer.

SPAM is unsolicited mail. Because it is easy and inexpensive to send email, it is also easy and inexpensive to send junk email. Just because a person joins your mailing list does not necessarily mean that he or she wants to be bombarded with useless information or made feel as you are using the mailing list purely for profit.

Email can look really impressive by adopting a brochure format, but unless the pictures are there for a reason and the email engages the reader by providing useful information, then it is better to send a text based email. If you need to display products, then a link inside an email to the page on your web site where the product is displayed is in my opinion a better option. This leads the person back to your web site.  This empowerment is the difference between informative email and advertising. Informative email is inviting, email that resembles advertising is pushy.

Email used well can make people feel as though they matter.
If the desire is to serve the customer, you will certainly be well in front of your competition by responding to every email, promptly and politely.

About: eBusiness Prospects (The eMail Experts) helps businesses build, clean, and update their email databases. Business email appending/email matching/Data Appending and business mailing/email lists have proven effective by leading companies like SAP, Royal Dutch Shell , Chevron , CitiGroup, IBM and Microsoft. Contact eBusiness Prospects today to learn more about a customized direct/email marketing list solution.

Mark Taylor
Internet Marketing Consultant
Las Vegas, NV 89107
Toll Free: 1-888-797-0751
mark@qleads.info
www.qleads.info

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Register with eBusiness Prospects, and receive immediate access to marketing your products and services with Business Email Lists, Email/Data Appending, Medical Professionals, Email Marketing, Direct Mail Marketing and Magazine advertising,
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