2011 Jaguar XJ at Jaguar Fort Myers a Marazzi Dealership
Fort Myers, Florida -- Jaguar Fort Myers is excited that Jaguar is launching a free scheduled maintenance program for it’s 2011 Jaguar XJ. The dealership is upgrading its own service department to accommodate customers needs.
The Jaguar Platinum Coverage program is a 5-year/50,000 mile new vehicle warranty with free scheduled maintenance, no-cost replacement of major wear-and-tear parts and 24/7 roadside assistance.
The John Marazzi Dealership says that unlike Jaguar’s previous free maintenance program, there is no cost for oil changes, filters, brake pads, brake discs, brake fluids and wiper blade inserts. Jaguar pulled the plug on the old free maintenance program for 2006 models while still under Ford Motor Co. ownership. India’s Tata Motors acquired Jaguar along with Land Rover from Ford for $2.3 billion in 2008.
The new program will launch with the new generation 2011 Jaguar XJ sedan which goes on sale in May. Richard Beattie, vice president of marketing and sales, said the new program is “game changing for Jaguar,” and will generate traffic. He said the program could be a “deal closer” for many Jaguar stores.
“This will dramatically improve people’s perception of the brand,” he said. “Getting customers into our cars is a real goal. If they don’t want to shop for Jaguar because they feel servicing is too expensive, we have wiped that concern out completely.”
Jaguar sold 2,375 vehicles in the United States during the first quarter, a 14 percent drop compared with the same quarter of 2009. Total U.S. vehicle sales rose 16 percent during the period.
Jaguar Fort Myers a John Marazzi Dealership is located at 15875 S. Tamiami Trail Fort Myers, Florida 33908 “One Mile North of Alico Road” call 888-229-2174 or visit online at http://www.marazzimotors.com/
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