Jessica London® Designs Innovative Seam Science™ Tee Collection

PRLog (Press Release) - May 13, 2010 -
New York, NY—Jessica London®, a plus size brand in the portfolio of Redcats USA’s OneStopPlus.com group, announced today the launch of its new Seam Science™ Tees, a collection with a unique design that will be a ‘must-have’ for every woman’s summer wardrobe.

Jessica London® designed this special collection with strategically-placed seams that contour and shape to provide a more slender appearance.  What’s more, the winning combination of comfortable fabric, vibrant colors and Seam Science™ technology make these versatile fashions even more appealing; they can be paired with jeans or dress pants, and can even be used to layer.

Check out the Seam Science™ Tees in this innovative collection.  Both styles are made of cotton/spandex jersey and are available in sizes 14/16 to 30/32.

Seam Science Scoopneck Tee – http://www.avenue.com/clothing/Seam-Science-Scoopneck-Tee... This tee has a classic shape with elbow-length sleeves for underarm coverage and support. Innovative seaming smoothes and shapes front-to-back for the best fit in a traditional tee.  

Seam Science V-Neck Tee - http://www.avenue.com/clothing/Seam-Science-V-Neck-Tee.as... Crossover seams at the chest flatter any bust line while innovative vertical seams slim and define the waist for a perfect shape.  

“Customers can get a plain t-shirt anywhere, so the Jessica London® team set to task to design styles especially flattering for the plus size figure,” said John Mallon, Vice President/General Brand Manager for Jessica London®.  “I’m confident our customers will want every color in this collection, and they can afford every one of them since they are priced so reasonably.”

Since 1997, Jessica London® has brought quality career, casual and special occasion fashion, plus classic, easy-to-wear separates, comfortable lingerie and shoes to women sizes 12 to 32, including petites and talls.  

Visit JessicaLondon.com (http://www.avenue.com/default_JL.aspx) or call (800) 441-1362 anytime 24/7.  You can also find these fabulous fashions on the web’s only plus size shopping mall at OneStopPlus.com.

Plus, customers can join the thousands of fans who are following Jessica London’s modern and chic plus size styles on its Facebook page, and even more are reading OSPMag, OneStopPlus.com’s online web magazine created to share fashion tips, hot trends and new must-have products.

About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous well-known brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize®, BrylaneHome® and BrylaneHome® Kitchen sold on OneStopPlus.com®, The Sportsman's Guide® and The Golf Warehouse®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear.  Redcats USA is a Redcats Group company.

About Redcats Group
Standing at the forefront of fashion, design and e-commerce, Redcats brings together 15 brands in home shopping : Avenue®, Woman Within®, Jessica London®, Roaman’s®, KingSize®, BrylaneHome®, OneStopPlus.com®, The Sportsman’s Guide®, The Golf Warehouse®, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon and Ellos, present in 30 countries. Redcats generated 3.386 billion euros of sales in 2009, including 47% on Internet and employs approximately 16,000 associates. Redcats distribution network combines e-commerce web sites (more than 60) catalogues and stores (more than 600). Redcats is a PPR Company. For any further information: www.redcats.com


Contact Information
Karen Davis
Corporate PR & Communications
Redcats USA
Karen.davis@redcatsusa.com
212-502-9315

Photo:
http://www.prlog.org/10675520/1