O Boticário Diaries - fragrance reviews

May 12, 2010 - PRLog -- ARBO EDT

Launch: 2002
Perfumers: Vêronica Casanova & Carlos Benaim
Fragrance House: IFF
The campaign: "The man will always be in the search for Nature. It is part of his essence."
Notes: Mountain air accord, orange tree leaves, geranium, mint, mandarine, grapefruit, artemisia, sage, green notes, moss, sandal and musk.
Flacon: Transparent glass bottle in the shape of a leaf showing its veins, like a fingerprint, to give the notion of singularity and uniqueness.
Bottle designer: Alan de Mourgues

This fragrance reflects the strong connection the brand has with the preservation of the environment. Arbo means tree in the Esperanto language. The fragrance has the purpose of bringing men to nature, conveying a sense of freedom. The increasing growth of urban centers s taking men away from his contact with nature. So O Boticário wishes men to rediscover nature. The perfumers anted to capture the spirit of freedom and closeness with nature...

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