From unexpected and unique guerrilla campaigns to thought provoking viral videos, Lo|Ro Media provides a valuable service many companies and organizations seek. They utilize their vast network of people and credible reputations. Because of their diverse backgrounds, they cover a broad consumer landscape for clients looking to reach a specific audience.
"It's all about sharing something that strikes a feeling like laughter or empathy," said Maria Losch Rohloff, Creative Media Director & Founder of Lo|Ro Media. She continues, "When we can connect on a basic human level through a video, image or story then that's where the magic happens. If you're looking for big production advertising campaigns, that's not us. We are creating stories that spark a feeling while integrating our client's message."
What is it?
It's the convergence of both guerrilla and viral marketing.
How do we do it?
By producing guerrilla style videos and/or photographs. The Lo|Ro team will develop thoughtful, creative and strategic campaigns that may incorporate the use of a flash mob, just one person, or a targeted group (i.e., moms, animal lovers, tech geeks, deal lovers, teens, etc.) who will engage, talk or interact with your brand, product, service or social awareness message - all the while capturing every moment on camera. Upon approval of final edited video, the next step is "Spreading The Word."
Need to take your message, product or service on the road? We develop unique mobile campaigns from large scale in-market events to guerrilla tours. We'll literally place your brand in the hands of your consumers. We'll attract your target audience with mobile campaigns across the nation via shopping centers, travel destinations, parking lots, festivals, and colleges. We handle everything from location specs, gathering your target audience, marketing handouts, press coverage, and design.