RITE AID Grabs Teens’ Attention

May 11, 2010 - PRLog -- Los Angeles, CA – As Taylor Swift fans exited the Staples Center after the sold-out April 15th Fearless Tour concert; RITE AID was on hand distributing their Teen Glam Camp bags. The brand ambassadors gave away nearly 2000 bags to lucky teen girls. The FREE “Glam Camp” tote bag was filled with beauty products and bounce-back coupons from brands such as Jergens, Jesse’s Girl, Clearasil, Veet, Colgate, John Frieda, Hawaiian Tropic, Maybelline, Wet n Wild, Ban, Yes to Carrots, L’Oreal, Playtex, and Got2Be. Taylor Swift, widely hailed as the first bonafide country music star of the MySpace generation, currently has singles climbing both the country and pop radio charts. She currently holds the Billboard all-genre record for most Top 20 debuts in a calendar year. To check out how the event went, click here: http://www.youtube.com/watch?v=wdg7fXXugm8


That same week, RITE AID was on hand at the Miss Teen Ohio-World pageant to reward the participants with the Glam Camp bag. More than 300 contestants eagerly accepted the tote bag and many began using the products right away. This is the first full year for this new pageant, which is the official preliminary event to the Miss Teen United States-World and Miss Teen World Pageants.  
Teens (ages 12-17) comprise more than 11% of the U.S. population, and spending by American teenage consumers is expected to reach $208.7 billion by the year 2011. The RITE AID Glam Camp program consists of sampling events that are held in the five strongest RITE AID markets that match up with a high teen population 10,000 bags are distributed each year. The program is coordinated and executed by Cosmetic Promotions, Inc.; a national marketing company specializing in the beauty industry. The company secures the vendors, the bags and all the venues for distribution.

For more information on Cosmetic Promotions, contact Joann Tyson at 888-644-9916 or visit our website: www.cosproagency.com.

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