Peacock belt corset, available in Coquette's 2010 Main Collection
“Our lingerie sales alone have increased 30 per cent since 2008 and Coquette overall has had sales increases of 15 per cent”, says Marcus Horea, VP of Sales and Marketing for Coquette. “We have noticed that this increase could be attributed to women 35 and older who are purchasing more lingerie, becoming our largest consumer demographic.”
Sex and the City’s widespread success has generated many more television shows and movies like Cougar Town, depicting older women as youthful and single, challenging conventional gender roles.
“Women today feel empowered to dress sexier while still asserting themselves in society, particularly in the workforce. These new shows portraying women over 40 as independent and fashionable has encouraged their viewership to pursue this lifestyle. Lingerie is a large part of feeling sexy, no matter your age” says Elaine Carson, senior designer at Coquette.
The demand for lingerie amongst women over 40 is a definite market trend and Coquette offers styles for any taste, age or figure.
For more information on Coquette’s collections, or to request a catalog, visit www.coquette.com, call 519.623.8661, or email home@coquette.com.
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Coquette International Inc.
Coquette is an international distributor of lingerie and costumes founded in Waterloo, Ontario. Since 1979, the company has delivered high quality collections that entail diversity of styles while captivating a realistic feminine appeal.
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