Tweakker Launches Dollar-a-Customer API for Mobile Industry

May 10, 2010 - PRLog -- Copenhagen  (Denmark), 10th May 2010: Mobile internet connectivity company Tweakker today launched its Over-the-Air (OTA) API connectivity service for Content Providers, MVNOs and Service Providers. The API will enable the industry to better serve their mobile customers, become more profitable and to generate new streams of revenues from early pick-up of new mobile internet applications and services.

As the lowest cost solution on today's market, Tweakker's disruptive API gives the mobile customers of Content Providers, MVNOs and Service Providers access to its unique configuration engine, which supports more than 10,000 phone model variations and 2,200 OTA-enabled phone models and provides mobile guides in more than 30 languages. Coverage spans 94 countries and more than 300 mobile operators.

The mobile industry loses an estimated $10 billion each year in lost revenues and increasing customer care costs. Every time a mobile customer calls for support, it chops up to $10 off ARPU and with the increasing complexity that Smartphones bring to the market, customer care costs can only rise further. As a direct result, mobile operators are switching customer care from call centers to web-based self-care solutions.

Lars Vestergaard, managing director of Mobilethink Analytics comments:  “The current financial crisis is forcing MVNOs and Service Providers to find ways of improving ROI by reducing OPEX and trying to boost data ARPU figures. Considering the pain that up to 65% of all mobile users experience in getting mobile internet or Email to work, it is imperative that the mobile industry now introduces more self-care services like Over The Air configuration of mobile phones. OTA connectivity investment is low, customer relevance is high, and configuration is simple."
      
For Content Providers, the benefits are straightforward. Until now they have seen customers leaving their mobile services before even getting started and never coming back because of the lack of an effective mobile internet connectivity service.  With Tweakker's API, they can now offer customers contextual and easy configuration of their phones thereby closing sales. The cost of using the API service cost is fixed at the low rate of $0.50 cents per customer.

It's all about dollars …

The savings for MVNOs giving their mobile customers access to Tweakker's API are also significant. Take a service provider with 1million customers, for example. If 10% need OTA customer care each year, the provider could  save up to $1million each year increasing margins by one dollar per customer.

“Special market conditions calls for new business models and fitted services,” says Tue Harder Schandorff, Tweakker’s CEO. "We see a demand for our core OTA configuration engine that is priced low and easy to access. With Tweakker's API, customers get the best out of our OTA connectivity services without making high investments or paying fees for services they might use."  

For API pricing models contact Tue Schandorff directly by mobile +45 233 50534, or by email tue@tweakker.com. Visit  http://tweakker.com/ota-api

About Tweakker
Tweakker is a business partner for VASPS, MVNOs, and Service Providers and provides them with an API to offer their mobile customers access to the largest database of phone guides and videos available on today's market. By enabling mobile users to quickly download their favourite settings and bookmarks to enjoy the full functionality of their new or replacement phones, pick up of new Internet services increases by 50% and customer care costs are reduced significantly. Tweakker is a 100% affiliate company of Mobilethink A/S. Visit www.tweakker.com.

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Press enquiries:
Tue Schandorff, CEO, Tweakker: Mobile: +4523350534, Email: Tue@tweakker.com

Note for Editors

In its February 2010 survey of the mobile industry, analysts J.D. Power & Associates stated: “Following conventional wisdom in the industry, the survey also found that smartphone owners are significantly more likely to have contacted a carrier in the last six months than traditional wireless phone owners - 49% to 40%, respectively. Likewise, smartphone owners were less likely to see the issue resolved on the first phone call, and it took smartphone owners three more minutes to get problems resolved than it took for owners of traditional cell phones.”