Unique Psychological Approach Helps Brides Plan Weddings More Easily

May 7, 2010 - PRLog -- BELIEVE IT OR NOT, IT’S ALL IN YOUR HEAD
THE SUSAN SOUTHERLAND SECRET BRINGS
ONE-OF-A- KIND APPROACH TO WEDDING PLANNING

May 7, 2010 – Orlando, FL – “You can’t know where you’re going if you don’t know where you’ve been.” It’s a common quote we’ve all heard but now, for the first time, it applies to everyday brides on a budget who are using a unique profiling tool to help them plan their weddings.

Thousands of brides are discovering The Susan Southerland Secret via her “What Type of Bride Are You?” Quiz at www.susansoutherland.com. Southerland is the country’s only consultant and planner who utilizes psychological profiling in the wedding planning process. The specialized, 12-question quiz identifies brides’ strengths and weaknesses in the areas of business and art and Susan’s “secret” can determine the bride’s personality profile.

“Knowing someone’s unique qualities, how they work and their design sensibilities is key to the wedding planning process,” says Southerland, owner of Just Marry! and national wedding expert for Perfect Wedding Guide. “The Susan Southerland Secret allows us to make their wedding unique, regardless of budget or income level. It also makes the process much more easy and fun for couples and their planner. And it’s supposed to be fun, right?!”

Southerland’s quiz identifies four planning personalities:

Savvy Bride: You have a keen sense of what your day will look like and how to manage it. You are organized from the start! You stick to a timeline and book vendors, location, invitations, etc. as soon as possible. Knowing almost exactly what you want, your expectations are high and you may be on the look out for the latest trends to exceed those expectations.

Functional Bride: You are very good at the logistics of planning your day. You are described as detail oriented, a task master, are analytical, and you like to stick to a timeline. However, when it comes to making your wedding day visually stunning, you may not have a sure sense of where to start. It may be challenging to make decisions about colors, flowers, and linens and you may have a hard time defining your style.

Visionary Bride: You can picture your perfect day clearly. You know exactly what your colors will be, the names of your flowers, and the location that has been picked out for years. But, when it is time to look at the logistics of the day, it makes you cringe! You may not have created a budget or don’t necessarily know where to start with one. It can sometimes be challenging to stay on task or meet deadlines with contracts (if you can find them!). And, you may question whether or not you really need a formal agenda for the day as you are sure it will all come together.

Bewildered Bride: As excited as you are about being engaged, you may not know where to begin! You may be too busy with your daily life to spend much time planning or when you do have time, you don’t know what to do first. You are looking for simple ideas that won’t take too much time to accomplish, but will keep you on task OR you need assistance with both making your wedding beautiful and keeping it organized!

Christine Colby says finding out she was in the “Savvy Bride” category has been very helpful during her planning process. “The quiz helped me determine where I stood and where my weaknesses might be, such as standing in the reception hall on the morning of the big day moving centerpieces around! So that I could prepare for those moments when I need to delegate and relax.”

“Brides learn a lot about themselves and this allows us to be much more efficient in analyzing what kind of wedding they want and discovering that what they thought they want, may not actually be what their true vision is,” says Southerland. “This self-awareness can be particularly valuable in streamlining the shopping and organizing phases of wedding planning, especially right now when the recession is such a factor.”

Southerland also offers up several other one-of-a-kind tools to her brides or wedding planners, including a planning DVD, The Perfect Wedding Guide Wedding Workbook and a Just Marry! Wedding Color Selection Wheel, which aids in the selection of unique color schemes for the big day.  For more information, go to www.susansoutherland.com.



About The Susan Southerland Secret & Just Marry!
The Susan Southerland Secret and Just Marry! are based in Orlando, Florida. Southerland’s companies focus on unique approaches to all weddings, from intimate to extravagant, from cultural to destination, leading the way to making a lifetime of memories. She tours the country for her planning activities and putting on consultation seminars for vendors and couples. For more information, go to www.susansoutherland.com or call (407) 839-3244. Follow us on Facebook.com (Susan Southerland Secret), Twitter.com/Susansoutherlan, on YouTube.com at SSoutherlandSecret and blogging on PefectWeddingGuide.com.