Guitar Edge & Premier Guitar
Premier Media Holdings, LLC., publishers of guitardom’s largest multimedia networks, announced today that well-respected industry veteran Jessica Sullivan has joined the company as director of business development. In her new position, Sullivan will focus on expanding the Guitar Edge multimedia brand and its fast-growing global audience.
Guitar Edge is jointly owned by The Hal Leonard Corporation, the world’s largest music print publishing company, and Premier Media Holdings. Since Hal Leonard and Premier Media joined forces in July 2009, Guitar Edge has quickly built an unduplicated multimedia audience of more than 200,000 of up-and-coming guitarists – an extremely desirable target market. Sullivan will help guide the continuing development and enhancement of GuitarEdge.com as it becomes one of the largest portals in the industry, and will also advise advertising clients for both Guitar Edge and Premier Guitar, Guitar Edge’s sister publication.
Sullivan joins Premier Media from NewBay Media, where she served a four-year tenure as director of advertising for the Guitar Player, Bass Player, Keyboard and EQ publications. Her NewBay post followed a three-year stint as online marketing manager for instrument and electronics manufacturer Line 6.
With a degree in communications and marketing – in addition to seven years actively working in the field of advertising, multimedia marketing and public relations – Sullivan’s skills provide a perfect fit for her new role with Premier Media. The company’s multimedia content delivery model, employed by both Guitar Edge and Premier Guitar, has fueled rapid audience growth by both brands.
“I’m excited to be joining a company that is so innovative in its content delivery and audience development,”
“We’re delighted, as are our partners at Hal Leonard, to have Jessica on board,” says Peter Sprague, CEO for Premier Media. “Jess is a talented, hard-working individual who gets the fact that the publishing landscape has changed dramatically and that landscape calls for new, integrated multimedia execution when it comes to audience building and the dissemination of editorial content and brand messaging.”
For more information, contact Nick Ireland, marketing manager for Premier Media at nick@premierguitar.com or at 319-447-5550.
About Premier Media Holdings:
Premier Media Holdings, LLC is a holding company that owns Gearhead Communications, LLC (publishers of the Premier Guitar multimedia network) and partner interests in Guitar Edge, LLC (publishers of the Guitar Edge multimedia network) which is managed in collaboration with the Hal Leonard Corporation, the world's largest music publisher. Guitar Edge offers readers an engaging instructional experience, featuring 10 songs with authentic guitar tab in every issue along with in-depth artist and gear coverage. Delivered in multiple electronic platforms, Premier Guitar is a publication built by serious guitarists for serious guitarists which features an unrivaled variety of gear-oriented content and now sports the industry’s first digital magazine and the world’s fastest-growing guitar portal.
Photo:
http://www.prlog.org/
