Economy Super Saver Rates aren’t just for the Airlines!

May 7, 2010 - PRLog -- Experiential Hands-on Learning launches the Advertising & Promotion on a Shoestring Budget workshop on Wednesday, 12 May 2010 at an Economy Super Saver rate aimed at assisting entrepreneurs and small businesses create a marketing strategy to thrive in the current economic climate.

It’s no secret that 2010 will continue to be a challenging year for businesses regardless of the industry, whether you’re selling a product or a service. Now more than ever companies need to create a strong brand awareness; to promote themselves so that their target audience knows where to go and how to find them when they are ready to buy.

Promotion or marketing is viewed as costly, something only the ‘big boys’ or well established companies can afford. What entrepreneurs and small businesses fail to realize is that 60% of their time and effort should be on spent on the sales & marketing of their business. Promotion is equivalent to sales, without it, there is no business (unless you are extremely lucky or you’ve developed the latest ‘it’ thing.)

When times are tough, the first thing that gets cut is the advertising and promotion (A&P) budget. Big mistake! The A&P budget should be viewed the same as your rent. It’s fixed, a non-negotiable, a given. Most entrepreneurs or start ups don’t bother to include marketing in their business plan because they believe they can’t afford it, when the truth of the matter is, they can’t afford NOT to.

In an economic downturn it is vital that businesses revisit their marketing strategy on advertising and promotion. For companies who don’t have a strategy, now is the time to create one. “In the course of mentoring four new start up brands and giving talks at the edc@SMCCI, I find that people are eager to do more for their businesses, yet they simply don’t know how and where to begin or avoid seeking assistance because they fear they can’t afford it” said Ms. Pamela Wigglesworth, Founder & Corporate Trainer of Experiential Hands-on Learning, a training & development company.

“I’m an entrepreneur myself. I know what it’s like to be a start up and to want to see your business do well, but not know where to go for help with a limited budget. Our goal at Experiential is to give small businesses an opportunity to learn a variety of ways to market their business and do it effectively on a shoestring budget. As such, we’re offering the Advertising & Promotion on a Shoestring Budget workshop at an ‘economy super saver rate.” added Ms. Wigglesworth.

In the one day workshop, individuals follow a step-by-step process to allow them to immediately create a promotional strategy. Attendees will go from assigning a marketing budget to creating their promotional strategy. In essence they become their own “advertising agency”. In a hands-on learning process they will discover how to promote their businesses for little or no cost, such as crafting press releases, designing promotions, joint ventures, sponsorships and develop email marketing campaigns using inexpensive programs.

Registration for the Wednesday 12 May workshop will be taken on a first come, first serve basis, as seats are limited. For more information contact 6241 9834, visit www.experiential.sg or email to courses@experiential.sg.

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Experiential, a training & development company conducts public workshops and in-house trainings that assist companies with enhancing their branding and marketing communications to engage customers and increase their sales.