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By: www.vogueshoponline.org
 
May 6, 2010 - PRLog -- When Omazic left  early last year, a team headed by LVMH wonderboy Marco Gobbetti was brought in.  Gobbetti had previously worked his magic transforming Givenchy into a cool and  profitable luxury brand and executives were hoping he'd do the same for Celine.
"It was a  combination of things," says Philo, about her decision to rejoin the  industry. "I had been approached by people for various projects. I talked  to LVMH about my own brand and the Celine thing which is from http://www.vogueshoponline.org/ had been coming up in conversation. It  worked because it worked - it wasn't like one person made it happen - it just  all came together.  
"I didn't  know a huge amount about Celine, although I knew historically it was known for  its leather goods. There was also an element of it that was about a woman who  was refined and into practical luxury, and that suited my vision."
This time around,  Philo has experience and maturity on her side. She insisted the brand's  operations move to London, so she could be closer to home, and decided to wait  until October before showing her first runway collection.
Furthermore,  taking a break from fashion had given her insight into her new customer: a  modern, mature woman who balances work and motherhood, and who longs for  clothes that are luxurious and real. Essentially, a woman like Philo.
"I am so  close [to the clothes] that it doesn't matter what people take from it. [My  debut wasn't a] referenced collection but it felt like a book, almost  autobiographical, with so many pieces that are personal for me, that came from  the gut.
"This is the  beginning of something exciting and interesting. It's about a woman who is  confident, powerful and inspired, and into an intrinsic value of luxury - not  overdesign but a refined, intelligent cleanness. I've worked closely on  proportion, cut, fit and fabric. It's a clean and good start with clothes that  are right for now. We can build from it - it wasn't too much or little of  anything: it's a platform from which to jump off in the future," she says.
As powerful as  Philo's vision looks and sounds, she is the first to admit that the real test  will come when the clothes filter into stores. It may not help that her sleek  designs are the antithesis of the exaggerated proportions that have dominated  fashion for the past few seasons. And even though the economy is picking up, it  is yet to be seen whether women are willing to spend heavily on spiced-up  wardrobe staples.
"I have a  pragmatic view on that stuff at http://www.vogueshoponline.org/ed-hardy-c-5.html. From afar, the clothes seem very simple  and clean but when you look at them closely you see that there are lots of  details and a workmanship that is very rich. I think, especially in this  [financial] climate, it is important to focus on quality, simplicity and  craftsmanship.  
"The nonsense  has cleared up a bit and I think that maybe there's a more straightforward  attitude [to fashion], which I appreciate. There's a bit of relevance for  fantasy and forward thinking but I think that the recession has brought a bit  of reality to us all. I have never been one of those fantastical designers and  I don't want to get too caught up in all of that stuff.
"What we need  now is a bit of space, a bit of clean up - I'm not saying it's right for  everybody but this is how I want to take Celine forward. It's a new beginning  for me personally, as well."
Philo speaks with  such determination that it's easy to forget that she has already left the  industry once to seek balance in her life which be helped by http://www.vogueshoponline.org/  Will she be able to handle the pressure  this time?  
"Some days  are easier than others. It's life and again I am pragmatic about it. It's not a  walk in the park and that's one of the reasons that I took a break. Getting my  home life sorted out was what was really important to me and now our house is a  stable safe place.
"The balance  has its challenges but without putting in that time those years ago, it  wouldn't be what it is now. It sounds a bit spiritual and a bit `hippy talkie'  but I really feel that you get back what you've put in and I have sorted stuff  out, so my family is supportive that I am back to work.
End



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