Yeoman Technologies announced today that they will be offering a webinar entitled “Is Social Commerce Real? Selling on Facebook?” The webinar, which will take place live on Thursday, May 27th at 1 PM EST, will be provided free of charge, but registration is limited. Interested executives may register at the following link: http://www.yeomantechnologies.com/
According to Yeoman Technology President and event presenter Michael Healey, “There’s no question that social networking has a place for some businesses when it comes to marketing / branding or customer service and support. But can you actually use it for direct sales? Petco recently garnered a lot of attention when it began offering a large portion of its product catalog directly on Facebook, letting users directly connect and buy. It presents an interesting option for all companies; filling in the missing link between social network marketing and sales.”
Petco expects to boost sales but also gain valuable insight into customer behavior and buying patterns with the experiment. This session will delve into the questions raised by social commerce; Should this be part of your strategy? How much should you budget? How does it impact your direct site or the sites of your channel partners? Does it work for non-consumer goods? Can this approach be translated to LinkedIn or other professional networking sites?
Please note that the webinar is geared toward manufacturers, publishers, and tech firms that create, publish, or build original products. It is not designed for retailers or service organizations. Those outside the intended audience will be admitted only if space is available.
Presenter Bio:
Michael Healey is the founder and President of Yeoman Technologies. He has over 20 years of experience in technology and software integration. Mike previously served as chief technology officer at GreenPages Technology Solutions (www.greenpages.com)
Mike has taught courses at MIT Lowell Institute and Northeastern and has served on the Educational Board of Advisers for several schools and universities throughout New England. He is also a Senior Contributing Editor and Analyst for InformationWeek. He has a BA in operations management from the University of Massachusetts Amherst and an MBA from Babson College.
