Direct Marketing Expert Slams Print Advertising Sales Reps

May 6, 2010 - PRLog -- Direct advertising and marketing expert Neville Pettersson is seriously stirring things up within the print advertising industry. Neville Pettersson, who is the writer of the Best Print Ads Writing Manual and who also runs a successful Advertising and marketing Agency, declares "small business owners are usually much too trusting, they don't realize that there are a lot advertising sales reps out there that only genuinely care about selling advertising space!".  

Commonly used hard copy adverts these days will often have huge logos, negligible text and lots of images and design. Neville Pettersson points out that this is actually the case because lots of advertising and marketing sales representatives provide an all care, no responsibility, approach to making the best print ads. "They really are lazy... Once they have sold to you, the simplest thing for them to do is fill the advertisement up with photos and logos" states Neville. The rationale here is glaringly obvious. What this means is much less work for them plus more time in order to sell additional ad space.  

"Most small enterprise owners do not keep track of the revenue relating to the print adverts they carry out. The sort of publishers I am discussing here count on this particular fact" remarks Neville Pettersson further. His comments certainly ring true at a time in which every single marketing and advertising cent is valuable. He warns small company owners to be careful where they place their trust and be sure all of their best print ads are checked for results.

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About the writer: Neville Pettersson is the creator of the Best Print Ads writing guide. This specific ebook is the only marketing guide that includes a money-back guarantee. That's right, no one else has a product they are willing to back with their own money. The guide sets out the compete step-by-step procedure to create and structure your own print ads that are guaranteed to net a 400% greater response rate.