To enter in the competition via Youtube, fans must complete 3 simple steps:
1. Create a casual, 1-3 minute video explaining why they love Tutti Frutti Yogurt and why they want to attend the Wango Tango Concert
2. Mention in their video for viewers to follow Tutti Frutti Yogurt on Twitter at @tfyogurt and become their fan on their Tutti Frutti Yogurt Facebook fan page
2. Submit this finished video as a video response to the “Tutti Frutti Wango Tango Lottery” video on the Tutti Frutti Yogurt Youtube account
Tutti Frutti Yogurt will announce the winners of both their Twitter and Youtube contests through their Twitter (http://www.twitter.com/
“This is a huge marketing campaign for us, and we are very excited to integrate our business into the current Web 2.0 trend,” says a representative from WellSpring Inc , the holding company for Tutti Frutti. Their shift from traditional marketing to web 2.0 shows the ever-growing trend of businesses honing the powers of social media platforms.
Tutti Frutti, a specialty frozen yogurt retailer with over 100 upcoming stores across the nation and worldwide, is sponsoring the KIIS FM 2010 Wango Tango Concert on May 15, 2010 at the Staples Center in Los Angeles, California, and has contributed over $30,000 to the event. Tutti Frutti Yogurt will also have a booth on the day of the event to support the concert and to give away free prizes such as t-shirts, badges, gift certificates, paper fans, water bottles, and of course, yogurt samples.
Tutti Frutti is owned by WellSpring Incorporated. Wellspring Inc., located in Buena Park, California, was established in May 2007 as a distributor of soft-serve frozen yogurt supplies and machines throughout North America. By the end of 2008, Wellspring Inc. had already spread to multi-distribution and service locations throughout the world. They were founded upon the values of producing quality products at an affordable price and delivering premium customer service. Presently, Wellspring holds licensed yogurt shops in Brazil, Canada, Guam, Indonesia, Malaysia, Mexico, Philippines, Tahiti, Taiwan and Vietnam. They are one of the fastest growing companies, and are presently anticipating opening several new Tutti Frutti shops in China. For more information, please visit their website at http://www.wellspringusa.com.