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France Telecom Group and Investec, a subsidiary of the Mabrouk Group, have announced yesterday the commercial rollout of Orange Tunisia operations during an official event held in Tunis with the presence of officials from both parties. Commenting on the event, Didier Lombard CEO of the Paris-based Group said: “Today, Orange is proud to associate itself with Marwan Mabrouk to build Tunisia’s first genuine convergent telecoms operator. I have full confidence in this kind of partnership, which brings together a strong local actor with a global operator. Together we are committed to a project that will transform the Tunisian telecommunications market, and which in turn will help the country on its way to joining the world’s most competitive economies. Our commitment to this partnership also enjoys a particular intensity thanks to the historic, cultural and economic ties that traditionally exist between France and Tunisia“
The new entrant in the Tunisian mobile market will offer full telecommunications services including fixed, internet and mobile in line with the licence it won last June, and is claiming to be the country’s first 3G network operator with coverage reaching all of major cities.
It would be recalled that Tunisia is home to nearly 9.9 million mobile subscribers splitting up between the two existing market players Tunisiana (jointly owned by Orascom Telecom and Wataniya Telecom) and Tunisie Telecom the incumbent telco with respectively 52% and 48% market share at the end of 2009.
Despite being one of the highest mobile penetration rates in Africa, up to 95% of its population, Tunisia still carries a great potential of growth -especially for innovative services- according to Dataxis Intelligence, on average 1 million new customers will be subscribing to mobile services each year until 2015 at least.
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