Marketing Expert to Speak at Houston’s IAQA Chapter Workshop

PRLog (Press Release) - May 04, 2010 -
Paul Cochrane, the founder of the IAQ industry’s only dedicated marketing and public relations firm, Cochrane & Associates, will be presenting creative and cost effective marketing techniques to members of the Houston Chapter of the Indoor Air Quality Association (IAQA) next week.

The Indoor Air Quality Association’s Houston Chapter has been providing professional forums under Chapter Director Travis West’s leadership.  The meetings allow area members of the IAQA to share their experiences relevant to building sciences and indoor air quality. This cross-industry sharing of information provides insight into new developments and solutions in the ever changing face of IAQ.

The presentation will take place in Houston, Texas and will run from 8:30 AM until noon.  Topics from Mr. Cochrane’s presentation will include how to enhance a company’s marketing and public relations utilizing new technologies such as social media, online videos, internet marketing and ways to increase search engine optimization.  Traditional marketing methods such as direct mail, print advertising and tradeshow participation and methods to maximize returns will also be discussed.  

Many industry professionals know Mr. Cochrane from his years as a vice president at Aerotech Laboratories, Inc.  Through the use of creative and strategic marketing initiatives he was able to help grow Aerotech from 9 employees to over 330 in just 4 years to position the company for sale in 2004 to a strategic European buyer.  During the past 4 years he has presided over Cochrane & Associates and recently launched the IAQ Video Network, which can be found at http://www.IAQTV.com.

“It’s an honor to be asked to speak to the Houston IAQA Chapter and I’m looking forward to discussing changes in how to market an IAQ business,” reported Paul Cochrane.  “In recent years marketing an IAQ business has changed due to innovations in technologies and a tough economy.  Recent challenges have caused companies to embrace new marketing techniques and to act creatively,” he continued.

In addition to the upcoming IAQA Houston Chapter presentation, Mr. Cochrane just completed a presentation at the IAQA Philadelphia Chapter and will be speaking at the May 11th Phoenix Chapter Meeting, May 27th Honolulu Chapter Meeting, June 14th Santa Fe Chapter Meeting and August 18th Pensacola Chapter Meeting.  

Industry professionals and associations can learn more about marketing their IAQ and environmental businesses by contacting info@cochraneassoc.com, visiting http://www.cochraneassoc.com or calling (602) 510-3179.