Health Strategies Group to Participate at Sales Force Effectiveness USA 2010

May 4, 2010 - PRLog -- Lambertville, NJ -- Health Strategies Group, a leading provider of market intelligence to the pharmaceutical and biotechnology industries, will be participating in the eyeforpharma conference, Sales Force Effectiveness USA 2010, to be held in Princeton, NJ on May 17-18.  Significant changes in the industry have had serious impact on the role of the sales representative.  The agenda is designed to help pharmaceutical companies prepare and react to these changes.

Rick Rosenthal, Practice Leader and Principal at Health Strategies Group, will discuss both what is changing in the sales model and what isn’t and how this dynamic will impact physicians’ prescribing behavior.  Rick has held sales, management, and marketing positions for pharmaceutical manufacturers and writes regularly for trade journals. As the head of Health Strategies Group’s Sales Force Effectiveness practice, he is often invited to speak at national meetings.

“There is so much conversation about the changes in the industry that it can be overwhelming,” commented Mr. Rosenthal. “Yet what has not changed is that physicians still need the critical information pharmaceutical companies deliver and for the foreseeable future the sales representative remains a vital part of the equation.   As an industry, we need to think differently about the physician and recognize that new skills and behaviors are required of our sales representatives.  Those who understand the physician’s changing needs and are adaptable enough to respond to them will be the most successful.”

For additional information on Health Strategies Group’s Sales Force Effectiveness Practice, contact Karen Vandeven, Director of Marketing & Communications at 609-397-5282 or kvandeven@healthstrategies.com.  For more information on Sales Force Effectiveness USA 2010, visit www.eyeforpharma.com/sfeusa.

About Health Strategies Group:
Health Strategies Group has been providing market intelligence to pharmaceutical and biotechnology professionals since 1992, transforming research findings into practical insights and strategic recommendations to help organizations make the best business decisions. The company has long-standing relationships with 90 percent of the nation’s leading pharmaceutical and biotechnology companies.

Health Strategies Group services include syndicated research reports in different practice areas, proprietary intelligence projects on request, and direct, continuous access to a team of research directors and practice leaders who are experienced veterans of the pharmaceutical industry and active thought leaders in their areas of expertise.

Organizations use Health Strategies Group to assess marketplace trends and future scenarios, support business planning, formulate successful segmentation strategies, guide the design of training curricula, educate colleagues, benchmark staff performance, and develop more profitable contracting strategies.

Health Strategies Group is headquartered in Lambertville, N.J., with regional offices in Redwood City and Laguna Hills, CA.  Visit the company’s Web site at http://www.HealthStrategies.com

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Health Strategies Group provides market intelligence to biopharmaceutical professionals, transforming research findings into practical insights and strategic recommendations to help organizations make the best business decisions. www.HealthStrategies.com