■The #1 thing you MUST do before reaching out to a celebrity
■The Do’s and Don’ts of working with a celebrity’s representatives or “handlers”
■How to put your marketing materials and package together to send to a celebrity
■In the overcrowded world of gifting and product placement, what you need to do to stand out to celebrities
■How to leverage a celebrity client for maximum press coverage
■Once you get press coverage what you need to do to maximize it for BEST results for your biz
Today’s consumer has a voracious appetite for everything about celebrities – what they are wearing, what products and services they are using, where they are eating and traveling, etc. As the media have become more pervasive, our culture has become celebrity-centric. Greater access has made the necessity of having celebrities associated with your product or service an essential tool in creating your strong position in the marketplace. In order to stand out today and rise above the competition, it is essential to “celebritize”
As a brand strategist and celebrity outreach consultant, through my firm, Dennery Marks Inc., Liz has helped clients get their products and services into the hands of top Hollywood celebrities such as Angelina Jolie, Brad Pitt, Halle Berry, Penelope Cruz, Sharon Stone, Salma Hayek, Matt Damon, Matthew McConaughey, Gwyneth Paltrow, Cindy Crawford, Eva Longoria Parker, Paris Hilton and many more for over a decade. She has leveraged “endorsements”
There is a misconception that reaching celebrities is hard – that you have to know the “right” people or spend a ridiculous amount of money to get them to notice you and your brand. I’m here to tell you that’s just not the case.
You don’t need to spend millions of dollars to build a celebrity clientele to attract media attention and boost your sales.
Want to know more? Liz Dennery will be the featured guest on the At Home Biz Radio Show http://www.BlogTalkRadio.com/
# # #
At Home Biz is here to assist those in business as well as those who want to start their own business.