Contact:
Allison Brinkman
Allison@TheEisenAgency.com
859-291-4302
Cincinnati, OH—May 4, 2010—Leading consumer product testing firm AcuPOLL Research, Inc. has released a white paper that correlates the high numbers of new product failure to a lack of concept follow through. Specifically, the white paper, entitled “Nobody Reads a Concept,” argues packaging is the most important yet most overlooked component of a fully branded concept launch.
Based on years of successful new product testing, AcuPOLL experts argue the importance of packaging in a new product launch and its need to be in sync with the concept messaging.
“Successful new product introductions require a more detailed understanding of what is being communicated by the packaging,” AcuPOLL president Jack Gordon said. “In addition, the packaging must communicate both the key consumer insight and benefits derived from the product.”
“Nobody Reads a Concept” white paper can be accessed at www.acuPOLL.com
AcuPOLL Precision Research assesses consumer product efficacy based on quantitative and qualitative insights to help its clients build better brands and develop stronger initiatives. Their counsel provides strategic and executional guidance designed to develop targeted consumer messaging.
