Aprimo’s Robin Collyer to Speak at Annual IDM B2B Marketing Conference

PRLog (Press Release) - May 4, 2010 - Aprimo’s Regional Director, UKI, Robin Collyer, will be speaking at the Annual Institute of Direct Marketing’s Business-to-Business Marketing Conference on 19 May 2010. His presentation – How to market at the speed of change – fits well with the overall conference theme of ‘Change is Good’ and will explore the synergy between marketing tools designed to improve lead generation and customer engagement, and those designed to improve the efficiency or operational management of the marketing team.

His session will aim to answer questions such as: ‘When change happens, how should marketers respond?’; ‘How does the review and approval of concepts to creative impact campaign execution?'; ‘Are there efficiencies from having assets connected to the campaign creation process?'; ‘Do you need to track cost and budgets in the same system you execute campaigns?'; and ‘Do you have a good process for defining and managing the creation and use of offers?'.

Heading up the UK and Ireland operation for Aprimo, a global leader in on-demand integrated marketing software solutions, Robin is passionate about marketers adapting to the new marketing economy. Having spent 15 years helping organisations realise the benefits of technology, Robin is well placed to provide guidance on leveraging marketing automation to maximise marketing success. Working previously at Xerox for a number of years, Robin is now Regional Director UKI for Aprimo – a leading provider of enterprise and Cloud-based marketing solutions.

You can follow Robin on Twitter: http://twitter.com/aprimoRobin/

About Aprimo
Aprimo’s integrated marketing software enables B2C and B2B marketers to successfully navigate the changing role of marketing by taking control of budget and spend, eliminating internal silos with streamlined workflows and executing innovative multi-channel campaigns to drive measurable ROI. Only through the use of Aprimo’s modular and on-demand software, Aprimo Marketing Studio B2C and Aprimo Marketing Studio B2B, can marketers truly integrate marketing organisations, manage, deliver and track the right message targeted to the right audience over the right channel and translate marketing efforts into measurable business impact and revenue. Hundreds of thousands of marketers trust Aprimo to revolutionise their marketing, including Bank of America, Honda, King Pharmaceutical, Pearson Education Ltd, Time Warner Cable-NY and Wal-Mart.


For more information visit www.aprimo.com

Media Contacts:

Sarah Leatherbarrow – Cyance
Email: sarah.leatherbarrow@cyance.com
Tel: +44 (0)1865 861717
Mob: +44 (0)7900 887987

Karen Heywood– Media Relations
Email: Karen.Heywood@aprimo.com
Tel: +44 (0)1189 779706  
Mob: +44 (0) 7900 058120

# # #

About Aprimo
Aprimo’s integrated marketing software enables B2C and B2B marketers to successfully navigate the changing role of marketing by taking control of budget and spend, eliminating internal silos with streamlined workflows and executing innovative multi-channel campaigns to drive measurable ROI. Only through the use of Aprimo’s modular and on-demand software, Aprimo Marketing Studio B2C and Aprimo Marketing Studio B2B, can marketers truly integrate marketing organisations, manage, deliver and track the right message targeted to the right audience over the right channel and translate marketing efforts into measurable business impact and revenue. Hundreds of thousands of marketers trust Aprimo to revolutionise their marketing, including Bank of America, Honda, King Pharmaceutical, Pearson Education Ltd, Time Warner Cable-NY and Wal-Mart.