College Graduates Creating Their Own Jobs

April 30, 2010 - PRLog -- In 1990 a college graduate could count on large company's lining up to offer them jobs that would pay well enough to put a car in the garage and a TV in their apartment. Today, the larger the company the less likely they are to be hiring as traditional juggernauts, such as auto makers, publishers and banks are suffering through our collective economic meltdown. Saddled with student loans and educations that become obsolete faster than ever, today's graduates are turning to the internet as a laboratory which they can use to create new jobs from nothing more than their imaginations.

Unlike their 1990 counterparts, today's graduates have a readily available global network that links them to billions of people, ideas and resources in the blink of an eye. With enough perseverance they can create not just a job but a passion driven career. Whether a young communications major is smoothly converting her 500 strong Facebook following into the first building block of their own Public Relations company, or a computer science major creating an iPhone App that becomes the centerpiece of their new global programming company or a young filmmaker shooting and distributing a documentary that she touts as "Not just a movie... it's a movement."  The latter is the brainchild of London O'Donnell, a new graduate from the Tisch School of the Arts at NYU.

While looking at the traditional routes of employment that so many graduates follow, London had an epiphany, while strolling across Washington Square in Greenwich Village. She saw people of all colors and ages sharing one thing in common - they were smiling.  On the news, on the radio and on the web we are bombarded by the horrors of the modern world, yet everywhere she looked she saw smiles. In that moment she decided to find out what made each of these people smiled. From there she built a website (www.whatmakesyousmilethemovie.com) and started shooting interviews with people.

The project has now grown to the point that people are pre-ordering the video in order to support London's endeavor and as a way to become a part of the movement. "Everyone that pre-orders the documentary for $10 is in effect sponsoring a smile. I give everyone who I interview a SMILE button and then post their smile online with the name of the person who sponsored that smile. On top of it, I send 5 SMILE buttons to each sponsor and they become part of the movement by giving those buttons out to make other people smile!"

The movie will be distributed on iTunes, edited on a high-powered two pound portable computer and shot on a digital camera. Each of the above items share something in common; they didn't exist in 1990. London is just an example of the new generation of graduates. The job market may be worse than ever but the opportunity to create their own job has never been greater.  As London would say, that should give everyone something to SMILE about.

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