Minute Response Helps Small Businesses with Unique Marketing Tools

PRLog (Press Release) – May 04, 2010 – A common feature on customer receipts from businesses is an invitation to fill out a feedback survey.  Usually this grants the consumer the chance to be entered into a drawing in exchange for providing feedback through the survey.  Businesses gain a lot of insight from feedback received from customers in this way.  While most current surveys print the survey details on the customer receipt, Minute Response clients give their customer a business card sized invitation with the web address of the survey on it.  Rather than entering a customer into a drawing, the Minute Response survey provides an offer for every customer to redeem during a return visit.  Jeff Lindblom, CEO of DJS Workshop said, “Providing an incentive for a customer to return to a business is a primary goal of our marketing system”.  

A Minute Response marketing campaign survey is more than just a survey, it is a marketing system designed to have these five benefits:

1.   Increase return visits from existing customers
2.   Obtain new customer referrals from existing customers
3.   Improve service with useful feedback about your business
4.   Easy method of building an opt-in database of customer email addresses
5.   Focus your marketing efforts with feedback from your customers

Many larger businesses have the budget and IT staff to build their own surveys for customers, but this is often more expensive and time consuming than small businesses can handle.