Doc Martin’s Of Maui Is All Aboard For May 2010 Cancer Awareness Month

April 30, 2010 - PRLog -- May of 2010 is National Skin Cancer Awareness Month.  Dr George Martin, founder of Doc Martin’s of Maui, www.docmartinsmaui.com will spend this month, as he does every other, dealing with the very real and frightening affects of rapidly increasing and sometimes fatal malignant melanoma skin cancer.  His clinical experience performing surgery to remove cancer from children as young as 9 fuelled his commitment to education on the dangers of sun exposure and his development of a revolutionary new technology in sunscreen that delivers better, longer lasting and mega waterproof protection to the people who need it most; Children, athletes and everyone who enjoys the outdoors.  

Doc Martin’s of Maui sunscreen was formulated almost 20 years ago to meet the performance requirements of extreme and professional athletes.  The unique derma-bond technology that makes it so different actually binds the sunscreen ingredients to the skin creating an all day armor coating of protection.  The non water soluble gel that carries those ingredients evaporates leaving no unpleasant residue or greasiness.  That means all day protection, no tears and no pollution as nothing runs into eyes or washes off into our oceans.  The product is tested to standards unheard of in the sunscreen industry because Dr Martin was determined to create something that outperformed traditional, water-based, cream products.  Now he is turning his attention to delivering this superior protection and much needed education in Mainland US.  “My goal is to prevent millions of families from experiencing the harrowing impact of skin cancer,” he says.  “It is rising to epidemic proportions across the US and the world.”

Doc Martin’s sunscreen has been a cult product in Maui for years and has been run as a small family business founded on Dr Martin’s commitment to his patients, his family and his outdoor lifestyle.  Cancer Awareness Month marks the launch of this product into Mainland US retailers where it is expected to be well received.  “It is so different to anything else out there,” says Carolyn Akel of Akel Ventures, the company assisting in establishing US distribution.  “That means that there is some education involved for people to make the switch but once they try it there is really no going back.”  

Doc Martin’s of Maui is seeking to grow through specialty sports and outdoor retailers and on-line.  
Source: Akel Ventures

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