SFR has quickly integrated the fixed assets of its acquisitions, notably Neuf Cegetel, into its overall operations and successfully re-launched the SFR brand as a fully fledged quad-play operator. SFR's mobile assets are its key advantage over triple-play competitors Free and Numericable (although the former has recently acquired a mobile license). They also help to position SFR as the main competitor to multi-screen leader Orange. SFR believes there are various drivers for video consumption across screens, and is developing its strategy accordingly. It also views mobile video combined with the growing popularity of smartphones as an opportunity to migrate customers to higher tariffs.
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Report Table of Contents:
Executive summary
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Market context
Market overview
Key statistics
SFR: judiciously innovative in multi-platform content
Top-line characteristics
SFR video offerings and related services
Mobile
PC
Cross-platform links
Devices
Why multi-screen?
Three main drivers
Driver one: essential to match competition and meet customer expectations
Driver two: upsell mobile data users to higher tariffs
Driver three: potential to raise ARPU (incrementally)
Content and advertising stance
Lower barriers to content acquisition
Advertising growth opportunities limited; TV is the main opening
Multi-screen development:
Short-term focus: tackling steep video growth, improving segmentation
Content portability
Dramatic video and on-demand growth is impacting network costs
Segmentation important, but mobile and fixed usage remains different
List of Tables
Table 1: SFR subscribers, 3Q09
Table 2: Digital TV household penetration by platform, June 07-June 09
Table 3: Content and services for video offering on TV/PC/mobile
List of Figures
Figure 1: iPhone application for SFR TV
Figure 2: SFR TV on PC
Figure 3: Live music concerts available across PC, mobile, and TV
Figure 4: Customer premises equipment for SFR video customers
About Ovum
Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation. View more research from Ovum at http://www.fastmr.com/
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
