Summit Resources: Innovation Achieves Results

April 28, 2010 - PRLog -- (Atlanta, Ga. – April 28, 2010) – Demonstrating that innovation and creativity can bring a new dimension of success to automotive direct marketing, Atlanta-based Summit Resources today announced that it has surpassed more than 57,000 sales for auto dealers across the country, with an estimated value of more than $1.5 billion in sales revenue for their dealer clients.

Using proprietary products based on highly-sophisticated demographic and behavioral analytics that are unique in the industry, Summit Resources offers auto dealers guaranteed sales – dealers only pay for sales they close – allowing them to order sales just as they would order inventory.

“At Summit, our approach to direct marketing is that dealers should only pay for actual sales, not for the number of customer communications we make,” said Jonathan Lucenay, founder and CEO of Summit Resources, LLC. “No dealer would pay sales associates for the number of contacts they make in the showroom, they pay them for sales. That’s the value proposition Summit offers as well – pay for results, not contacts.”

Summit Resources can offer this unique guaranteed sales program because it uses information other direct marketers don’t know how to use or don’t know how to access. The company has spent years developing and refining proprietary software to analyze a broad range of publically available information on individuals and households – including known behavior and buying patterns within those households – to identify in-market buyers and increase sales and retention. Summit’s advanced analytic products include:

InteliprofileTM Technology that identifies the most valuable prospects in the dealer’s primary marketing area. The InteliprofileTM identifies shared characteristics of buyers in the dealer’s database while also targeting new prospects based on more than 800 behavioral and demographic profiles.

Intention IndicatorTM Technology that identifies and targets immediate retention risks, captures visiting owners and decreases defection. Intention IndicatorTM uses 18 categories of profiling with 177 embedded algorithms to help dealers identify the top 15 to 20 percent of prospects from a dealer’s database who are in the market, so dealers can focus marketing and sales efforts.

Summit offers a variety of direct marketing programs that combine Intention IndicatorTM and InteliprofileTM technologies to get measurable results through direct mail, email blasts, and phone campaigns targeted to qualified, in-the-market buyers. The company uses multiple media channels simultaneously – dubbed “Surround Sound Marketing” – to drive consistent sales and profits for their clients. Summit also has developed a LoyaltyCashTM program to give dealers a competitive advantage by rewarding loyal customers.

“The fact is, ‘one size fits all’ direct marketing is no longer effective when consumers can go to the Internet and find thousands of vehicles – and when your mailers end up in the trash, so do your marketing dollars,” said Lucenay. “Summit specializes in targeting in-market buyers with the right offer, at the right time, and we’ve been able to help dealers grow their business, even in the current recession.”

Lucenay says that when working with Summit Resources, dealers can expect to see a 15-20 percent increase in sales right away, with an increase of 25-30 after a year, as well as reduced expenditures for marketing.

The company’s success at reinventing – and reinvigorating – the direct marketing model has resulted in solid and consistent growth. Summit Resources has been featured on the Inc. 5000 list of fastest growing companies in America in 2007, 2008 and 2009.

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About Summit Resources
Summit Resources, LLC, is an Atlanta-based direct marketing company that provides ‘guaranteed sales’ for auto dealers (new and pre-owned) throughout the U.S. The company’s proprietary InteliprofileTM Technology and Intention IndicatorTM Technology are unique in the industry and proven to be effective at increasing dealer sales and customer retention. Summit has delivered more than 57,000 sales for auto dealers with an estimated value of more than $1.5 billion in sales revenue. The company has been featured on the Inc. 5000 list of fastest growing companies in America in 2007, 2008 and 2009. For more information visit: www.srppm.com.