However, the good news is that it seems the global recession has prompted many small business owners to look more closely at cheaper options such as email and direct mail. "Email marketing can be done relatively cheaply if you use a basic excel database and outlook" comments Neville. What these businesses are also discovering is that these low-cost marketing methods also have a tremendous return on investment, which has many business owners wondering why they didn't join the bandwagon sooner. Neville offers this valuable advice for small business owners "email marketing isn't as costly as most people think, start out with a free excel database and to learn the ropes before paying for any services".
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