As companies seek ways to cut budgets and better allocate resources to maximize their operations, marketers are leaning toward SaaS deployments for digital asset management.
“Even though these are tough economic times, companies can’t stop marketing – they just have to find better ways to be efficient – that’s why we exist,” said Matthew Gonnering, CEO of Widen Enterprises. “As they look to overcome challenges, we are very enthusiastic about working with these new customers to help them improve productivity, save time and preserve quality.”
Electrolux, one of the world's leading international appliance companies, needed support when they opted to handle their packaging internally.
“When the decision was made to move our packaging in house, we knew we needed a robust digital asset management solution that would enable us to host and deliver literally thousands of product images to our suppliers, agencies and trade partners both domestically and abroad,” said Barbara Summers Richter, Trade Marketing Manager at Electrolux Home Care Products. “We were delighted to find Widen, whose product we discovered was infinitely scalable to fit our needs not only today, but tomorrow. Incredibly intuitive, flexible and cost effective – the solution was clear from the start – Widen."
Other new Widen clients include:
• Carl Zeiss MicroImaging, Inc. – a leading provider of microscopy solutions for a variety of research, clinical and industrial applications
• Datamax-O'Neil – a global provider of label and receipt printing solutions
• James Hardie Building Products – a world leader in fiber cement siding and backerboard
• Wildlife Conservation Society – a manager of global conservation projects
• Yankee Candle Company – the largest U.S. manufacturer of scented candles
“With divisions across the globe, organizing all assets and making them accessible to the appropriate parties is no easy task,” said Chelsea McCulley, marketing communications specialist at Carl Zeiss MicroImaging. “Widen's system is a great match for our company's needs, providing easy access and defined regulations for all materials, as well as being fully searchable.”
Widen’s DAM solutions provide clients with online access to a centralized library of marketing resources, empowering marketing and sales teams to maximize return on marketing investments and manage brand compliance across different business units and geographies. The Widen Media Collective®, the primary hosted DAM Software service, is in version 5.4 and supports creative and marketing workflows for organizations of all sizes in more than a dozen vertical markets.
About Widen Enterprises, Inc.
Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time Web-based access to the clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit: http://www.widen.com.