cVidya leads the Revenue Assurance Coverage Model Catalyst at TM Forum Management World in Nice

April 27, 2010 - PRLog -- London, UK, April 27, 2010 - cVidya Networks, (http://www.cvidya.com) a global leader and innovative provider of Revenue Intelligence solutions for communication media and entertainment service providers, is leading a large team of vendors championed by service providers  that defines and develop a revenue assurance coverage model, complemented by automated decision analytics for revenue assurance; supporting budget allocation and optimization.

Several leading service providers are helping to define and validate the coverage model including China Telecom, China Unicom, Portugal Telecom, Swisscom and Telefonica. The industry vendors including cVidya, Ericsson, Huawei and Quantellia, are developing and demonstrating the new model with their products. This large, global team of leading service providers and vendors will provide market validation of the model that is a key for its adoption by the industry.

"The Revenue Assurance Coverage Model is an important reference for telecom service providers that can be used to lower costs, improve the RA operational efficiency, and enhance the enterprise data management quality." Said Elvis He - China Telecom, Shanghai Research Institute

“The scope of revenue assurance is quite broad and difficult to identify the areas that can generate the most ROI. The RA Coverage Model could assist us to discover a blueprint and guide us to implement the RA projects by following a systematic approach.” Said Haoyang Lu - Planning Division, Information Dept, China Unicom

“The Revenue Assurance Coverage Model should help to answer two critical questions: Which percentage of company revenue is effectively covered by RA controls, and how to best allocate the RA resources in order to get the most return in terms of reducing risks and preventing revenue leakages”. Said Idalina Vilela, Head of Revenue Assurance – Portugal Telecom

“The coverage model will complement TMF RA Maturity and KPI models providing a holistic Revenue Assurance framework to guide important decisions for ensuring distinctive and sustainable revenue maximization.” Rose Moura, Director of Revenue Assurance – Swisscom

“The revenue assurance coverage model aims to help service providers to make better decisions based on their priorities in terms of high risk and leakage areas, as well as how to optimize their investment in RA vs. the benefits of increasing the coverage with automated controls. This model will provide a significant contribution to the RA operations and the overall business results”. Said Gabriela Sobral Gil, Director of Revenue Assurance, Telefonica Latin America


“We are very proud to lead this catalyst team and provide thought leadership for the benefit of our industry. The TM Forum provides an ideal platform for such important initiatives that advances the entire revenue intelligence category” Said Alon Aginsky, President and CEO of cVidya Networks.


The Catalyst will be presented inside the ‘Forumville’ expo area at the TM Forum Management World in Nice – May 18-20. Please visit one of the pre-scheduled presentations at the ‘Forumville Theater’ on Wednesday May 19 at 13:30 and 17:00. For more information please contact info@cvidya.com.

About cVidya
cVidya is a global leader and innovative provider of Revenue Intelligence solutions for Telecom, Media and Entertainment service providers.
cVidya’s Integrated Revenue Intelligence Solutions (IRIS®) product portfolio helps operators to maximize their margins, improve their customer experience and optimize eco-system relationships through Revenue Assurance, Fraud and Risk Management, Dealer Management, Marketing Analytics applications and Clearing House Services. cVidya’s customers include: British Telecom, Telefonica Group, Vodafone Germany, AT&T, Bell Canada, O2 UK, MTN South Africa, , Swisscom, Telecom Italia, China Telecom, and more. cVidya is backed by leading investors including Battery Ventures, Carmel Ventures, Hyperion, Stage One, STAR Ventures, and Plenus.

For more information visit www.cvidya.com


The TeleManagement Forum
The TeleManagement Forum is an industry association focused on transforming business processes, operations and systems for managing and monetizing on-line Information, Communications and Entertainment services. The Forum has over 700 global members from across the converging industries of telecom, cable, media and the Internet. The TM Forum Excellence Awards are regarded as the most sought-after awards of their kind, recognizing global leadership, innovation and excellence, and giving significance to achievements of leading companies within the communications industry.

For more information visit www.tmforum.org