The Business901 podcast featured Dr. Eric Reidenbach, author of over 20 books on marketing and market research and the Director of the Six Sigma Marketing Institute. We discussed the topic of his latest book, Voice of Market and Dr. Reidenbach's views of the status of Six Sigma Marketing.
The Institute is one of the leading organizations and authorities of Six Sigma Marketing, a fact-based, disciplined approach to growing market share in targeted product/markets by providing superior value. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth.
You can listen to the podcast by clicking on the Podcast link on the right or download the podcast from the Business901 Itunes store. There is also a link for a transcription of the podcast.
Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value. The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing. At the heart of SSM is a modified DMAIC process that provides the architecture for growing top line revenues and market share.
Business901 provides direction in areas such as Lean Six Sigma Marketing and Achieving Expert Status. Business901 has designed their services and product offerings so that they are implementable systems that work in the real, not enough time, not enough people world we operate in. We provide tools that simplify the marketing process, not complicate it. Joe Dager is President of Business901 and a Lean Six Sigma Black Belt.
