PRLog - Dec. 3, 2012 - .Volkswagen Middle East is proud to announce that the new Passat was yesterday awarded the coveted prize of the Middle East’s “Best Mid-Size Sedan”, at the 2012 Middle East Motor Awards (MEMA), held at the Expo Centre Sharjah.
The new Passat sets benchmarks in safety, technology, space and luxury, and outshone the competition to secure the prestigious award.
“I am delighted that Passat has been honoured with the title of the Middle East’s “Best Mid-Size Sedan” by the experienced MEMA panel,” commented Thomas Milz, Managing Director, Volkswagen Middle East. “The Passat, which made its regional debut in May 2012, is a revolution in the mid-size sedan category offering affordable luxury, innovative technology, stylish design and German engineering, starting from only 93,500AED.”
All cars that enter the awards are judged on technical parameters such as design, safety, technical innovation and performance. Customer parameters are also scored evaluating driver satisfaction, emotional appeal, value for money and Middle East Friendliness. The Passat marked highly in all categories and was crowned the ultimate winner by the expert jury of regional motoring journalists.
“The Passat has proved to be a very popular model for Volkswagen in the region, and I’m proud that our achievements of redefining the standards offered in the mid-size sedan segment have been acknowledged with this prestigious MEMA accolade.”
The Scirocco R was also awarded the “Best Premium Hatchback” at the ceremony, beating of stiff competition in the premium sector. The Scirocco R combines power, performance, handling and the fun factor making it an outstanding sports car, and an economical companion on the roads of everyday life.
“At Volkswagen we pride ourselves on developing advances in technology, quality, safety and design offering the most sophisticated German engineering possible. 2012 has been a very successful year for Volkswagen Middle East, and I’m proud that our hard work and commitment to bringing premium Volkswagen cars to our customers in the region, has been acknowledged with the Passat and Scirocco R both winning awards,” concluded Milz.