Targeted Small Business Video Advertising Program Achieves First Page Search Results Within Days

April 25, 2010 - PRLog -- Site Steering announced today that they have launched a new small business Internet video advertising program that could transform the method that many small business owners use to reach new prospects. Site Steering notes that the comScore 2009 US Digital Year in Review report indicates that 86% of the total US online population, or 178 million people, viewed video content on the Internet in 2009. The number of videos viewed in December 2009 was an incredible 33.2 billion, and the average online viewer consumed 187 videos in December 2009 alone. With those statistics in mind, the American’s that are searching the Internet are selecting video clips as their choice for gaining information, in ever increasing numbers. Small business owners that can harness the power of Internet video to help drive traffic to their local business can more effectively manage their advertising costs and leverage the power of local search by using a widely popular medium.

The Site Steering Internet video advertising program is divided into three principal components. The business is evaluated in terms of market, products and services offered, and current customer/client profile to research a set of keywords that demonstrate traffic, moderate to low competition, and high commercial value. Site Steering will then create a basic video for the small business at no additional charge, if the business does not have a video to use. Finally, the video is optimized to the keyword selection and uploaded to the Internet using a proprietary distribution model. According to Brad Barton, founder and owner of Site Steering, “You don’t need to ask many business owners how their yellow page, newspaper, or magazine advertising is pulling to understand that many traditional forms of marketing are living on life support. The prices for traditional advertising have not substantially declined, but the new business generated from that advertising is a fraction of what it was only a few years ago. Many small business owners would like to utilize the Internet more effectively, but many simply do not have the time, do not understand how to do it, or have discovered that there is more to it than putting up a web page. Site Steering levels the playing field by providing today’s most powerful Internet search marketing tools directly to small business owners, in an affordable, highly effective program.”

Site Steering does not use pay-per-click, banners, or the expensive traditional Internet video advertising model that uses a 30 to 60 second ad that is similar to what you might see on TV. Site Steering campaigns utilize up to a 2 to 3 minute informational video about the small business’ product, practice, business, or service. Barton explains “We have more time to tell the story than the traditional method because the Internet searcher has already initiated a specific search, and our client’s video will be displayed on the first page of the natural search results for the keywords we have chosen. When the web searcher clicks on the link to the video, it is specifically relevant to what they are looking for now, during their current search. The Internet searcher is already engaged and an active participant. Our specialty is in the domination of relevant keywords and distribution of the video for this precise purpose. In essence, we are not competing with traditional video advertising at all; we are using the popularity of Internet video to compete head-to-head with other web pages, and video delivers a more rich experience.” The Site Steering pricing model uses a schedule based upon the number of client videos that are ranked on the first page of search results, meaning that the client is only charged for first page search results. Barton notes “But best of all, the client does not need to pay us unless and until we deliver first search page results for their video. Most traditional forms of advertising require you to pay up-front, and then you cross your fingers in the hope that anyone will even see it, let alone click through to your web site or pick up the phone and call.”

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Site Steering was launched in January 2007 by Brad Barton, primarily as a search engine optimization (SEO) firm. Using sophisticated keyword and ranking tools, similar to the software we use to analyze web sites for SEO purposes, we found that many of the videos that began to appear in search results had similar characteristics to search optimized web pages. In essence, a new type of search optimization had been born, called video search engine optimization (VSEO). Site Steering began to specialize in VSEO in 2009. Using our VSEO technology we can reliably and affordably achieve first page video search rankings for a variety of small business owners.