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Follow on Google News | Redondo Beach Launches New Branding Campaign With More To SeaSMThe Redondo Beach Chamber of Commerce & Visitors Bureau is launching a stylish new brand identity on April 29 for Redondo Beach dubbed More to SeaSM. The message is an invitation to explore the city’s rich mosaic of land and sea adventures.
By: Maris Somerville CONTACT: Maris Somerville, maris@somervillepr.com REDONDO BEACH, Calif. – The Redondo Beach Chamber of Commerce & Visitors Bureau, Redondo Beach Roundtable, and City of Redondo Beach, is launching a stylish new brand identity on April 29 for Redondo Beach dubbed More to SeaSM. The message is an invitation to explore the city’s rich mosaic of land and sea adventures, including waterfront dining, hotel accommodations, diverse shopping and recreation; biking the 27 mile coast route; scuba diving; whale watching; fishing; surfing; SeaLab; the Looking Glass semi-submersible, Gondola rides, educational cruises aboard the Voyager, and ocean kayaking. New marketing images and messages tout Redondo Beach as a casual place to relax or a short jump into high-energy fun for a genuine California beach experience. Program goals are to reinforce Redondo Beach’s authenticity and distinctive place among Southern California’s beach destinations. Results are expected to stimulate awareness and visitor appeal, and extended length of visitors’ stay. The branding campaign was developed by the firm brandStrata, which collected and analyzed extensive data on people’s perceptions of Redondo Beach. The results produced a definition of what makes the city unique, enabling the development of effective communications tools to help promote Redondo Beach as one of California’s top tourist destinations. The city’s primary market is higher income married adults aged 30-49, most with families, who visit from the U.S., Asia, and Europe. Water sports, biking and hiking are their primary activity priorities. According to Redondo Beach Mayor Mike Gin, the branding campaign will convey a clear message to the public that Redondo Beach has everything a visitor could want: “We’re excited about the potential for higher growth of our visitor industry, now that we have identified who our markets are, from where most of our visitors come, and what an exciting, high quality visitor experience we offer. We know that attracting visitors to our city is much more than just describing what Redondo Beach is all about, it’s how it makes you feel,” says Gin. The brand program will debut at this year’s Economic Summit 2010 at the Redondo Beach Performing Arts Center, April 29. For more information, contact Marna Smeltzer at the Redondo Beach Chamber of Commerce & Visitors Bureau at 310-376-6911, or visit www.RedondoChamber.org # # # Somerville Associates is a full-service, Los Angeles-based public relations agency, serving business-to- End
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