Exotiq Unveils A New Identity

April 24, 2010 - PRLog -- In 2009, Exotiq, the Bali / Phuket based company, reorganized into three business divisions; property, holidays and furniture retailing.
“We recognized a unique value chain for customers looking to holiday, invest and then live in exotic parts of the world” noted Angus MacLachlan, founding partner and CEO for Thailand. “Having built up a sizable brokerage business in the region, we see the opportunity to laterally expand into the holiday and interior furnishing businesses”.
To graphically represent the brand in these new business areas Exotiq engaged Equus Design, the leading Singapore based brand consultants, to create a blueprint and new logo identity for the company.
“Our brief was to create a new look for Exotiq which would elevate their positioning in the marketplace” explained Alex Mucha, Partner at Equus. “‘Exotiq’ is a distinctive name, and needed little adornment. We therefore developed lettering for the logotype with elegant classic proportions and good legibility.”
Once a new brand blueprint was completed, the designers set about creating a logotype to properly represent the character of the Exotiq brand. The chosen motif actually started life as an orchid but morphed into a humming bird. “We coupled the logotype with a symbol of a hovering hummingbird; the hummingbird’s delicate grace reminds us that life is rich, beauty is everywhere, every personal connection has meaning and that laughter is life’s sweetest creation.” continued Mucha.
The three business divisions all follow the same logotype but are differentiated by a different colour of motif. The real estate business has also been re-named from Exotiq Real Estate to the more concise ‘Exotiq Property’
‘Enriching Life’ was chosen as the main corporate tagline. “We felt that ‘enriching life’ best encapsulates what we offer. Customers discover exotic parts of the world on one of our holidays, they invest with the help of our property brokerages and they enjoy their new homes with our interior furnishing products” explained Dominique Gallmann, Exotiq co-founder and CEO for Indonesia.
The next few months will see all Exotiq offices change over to the new look, a series of innovative websites are in development and the full launch of Exotiq Holidays will take place.

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Exotiq helps people to discover, invest and enjoy new lifestyles in South East Asia's best resorts. We operate real estate, holiday and interior furnishing businesses in places such as Bali, Phuket and Hua Hin